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EyeNet Advertising As the monthly member magazine of the American Academy of Ophthalmology, EyeNet combines the wide reach and authority of the Academy with quick and useful information that Academy members can immediately apply in patient care. EyeNet is mailed to over 17,500 ophthalmologists, including all domestic members and members-in-training of the Academy. EyeNet is also a benefit of membership to the American Academy of Ophthalmic Executives (AAOE), and is mailed to the 2,800 members of that organization. To advertise in EyeNet Magazine or the Annual Meeting Publications, contact: Tim Melroy or Kelly Miller
M.J. Mrvica Associates
2 West Taunton Avenue
Berlin, NJ 08008
Phone: 856-768-9360
Fax: 856-753-0064
Readership: EyeNet Readership Increases
The results of the recently published PERQ/HCI Media-Chek/APEX Eyecare 2004 readership survey show that readership of EyeNet continues to grow.
EyeNet stands out among its competitors. 54 percent of EyeNet readers are high readers. No other non-peer-reviewed publication delivers as avid an audience.
These favorable results are crucial to the Academy's goal of bringing in more advertising dollars since advertisers use the PERQ readership data as an important factor in their advertising decisions. (127K) 
2005 Editorial Calendar: Issue Date | Editorial Feature | January | Refractive - Wavefront's New Fronts | February | Cataract - Hot Topics | March | Glaucoma - Mitomycin Use in Glaucoma | April | Cataract - IOLs and Pseudoexfoliation | May | Retina - Management of Retinal Vein Occlusion | June | Refractive - Clear Lens Extraction | July / August | Cornea - Immunosuppressive Therapy | September | Cataract - Posterior Capsule Rupture | October | Retina - Intraocular Steriods | November / December | Glaucoma - Optic Nerve Imaging |
(82K)
2005 Rates: | Black and White Rates | Frequency | Full Page | 1/2 Page | 1/4 Page | 1x | $2,135 | $1,395 | $865 | 5x | $2,050 | $1,325 | $845 | 10x | $1,940 | $1,280 | $800 | 20x | $1,885 | $1,250 | $780 | 30x | $1,690 | $1,185 | $770 | 40x | $1,680 | $1,160 | $740 | 60x | $1,670 | $1,140 | $715 |
Color Rates (over black and white rates):
Standard Color (2nd color): $690
Matched Color: $805
3-color and 4-color: $1,930
Color rate for spreads: Color charge applies to each page (60K)
2005 Deadlines: Issue | Ad Closing | Materials Closing | January | December 7, 2004 | December 13, 2004 | February | January 4, 2005 | January 7, 2005 | March | January 31, 2005 | February 4, 2005 | April | February 28, 2005 | March 4, 2005 | May | April 1, 2005 | April 8, 2005 | June | May 2, 2005 | May 12, 2005 | July/August | June 6, 2005 | June 10, 2005 | September | August 1, 2005 | August 5, 2005 | October | August 29, 2005 | August 31, 2005 | November/December | October 31, 2005 | November 4, 2005 |
Products & Services:Products & Services is a regular department in EyeNet devoted to promoting news from ophthalmic industry.
In line with EyeNet's mission to provide practical information to Academy members, this new department will serve to keep readers informed about new products and services available to help them in practice.
EyeNet welcomes news of your products and services, and will print them on a space-available basis. Please send press releases and photographs* to: EyeNet Magazine
Attn: Products and Services
P.O. Box 7424
San Francisco, CA 94120-7424
Fax: 415-561-8533
E-mail: eyenet@aao.org
* Digital images must be 266 dots-per-inch resolution and at least 2x3 inches in any of the following formats: .tif, .jpg, .bmp, .eps. No PowerPoint images please!
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