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Consultant Detail

A Better Way Medical Management
3468 Piner Rd.

Santa Rosa , CA 95401

Lead Consultant:
Keith Borglum CHBC, CBB


Phone: (707) 546-4433
Fax: (707) 546-4437

We consult on the business and administrative issues facing ophthalmologists with special focus on start-ups; practice purchase-sale-merger; practice valuation for sales, buy-ins and pay-outs; management & operational troubleshooting; profitability improvement; strategic-planning; and recruitment support. We are frequently quoted and published in medical-business journals, and have authored a number of books setting standards for medical practices nationwide. Keith Borglum is a Licensed & Certified Medical Practice Broker and Appraiser, Certified Healthcare Business Consultant, and an IRS Qualified Appraiser. Licensure and certification counts, just like in medicine! Visit our two websites: and

Professional organizations:
Current or former member of American Academy of Ophthalmic Executives (AAOE) since 2002, AMA’s ConsultantLink 1993-2005, ACP/ASIM Professional Advisory Network 1993-1998, AAFP's FP-Assist (Founding Member), CaliforniaAFP's Consultant Panel, MGMA, CMGMA, NCMGMA, Faculty AAD Practice Management Symposia, Faculty AAAAI Practice Management Programs, National Society of Certified Healthcare Business Consultants (Member, Committee Member, & Faculty), Medical Economics Magazine Editorial Consultant, The IPA Association of America 1994-2001, National Board of Editorial Advisors of Physician's Marketing and Management, Practice Personnel Bulletin, Eye Care Management 1980s and 1990s, Institute of Business Appraisers, National Association of Certified Valuators and Analysts, California Association of Business Brokers, Designated Industry Expert in medical practice valuation for Business Brokerage Press Business Reference Guide 2004-current, Registered Journalist with PR Newswire, sole recipient of the 2004 President's Award the highest peer-honor of the National Association of Healthcare Consultants.

Date business established: 1984


Fee for initial consultation: N/C

Hourly fee: $300

Daily fee: N/A

State in which services are provided:
All US States

Location of international services:

Areas of expertise:

Appraisal/Valuation, Brokerage, Business and strategic planning, Business development, Financial performance, Litigation support, Operational reviews, Operational surveys, Operations enhancement, Physician employment, Practice acquisitions, Practice sales, mergers, buy-ins and closure, Practice start-up and evaluation, Practice surveys, Productivity analysis, Refractive surgery marketing, Succession planning

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