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AAO 2014

Master Classes

Separate tickets are required to attend the Saturday Practice Management Master Classes.

Online preregistration for AAO 2014 and AAOE sessions is now closed.  Register onsite beginning Thursday, Oct. 16 — McCormick Place, Hall A.

Managing a practice is complex. Financial, regulatory and even technical issues are more challenging than ever before. AAOE Practice Management Master Classes provide the latest information, tools and solutions to improve the effectiveness and efficiency of your practice.

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Separate tickets are required to attend the Saturday intensive courses; They are not included in the Academy Plus course pass.

Free Saturday course sponsored by OOSS - The Entrepreneurial ASC: Embracing Policy, People, Possibilities and Planning!


Practice Management Master Classes

All courses will take place Saturday, Oct. 18 at McCormick Place. Room assignments TBA.

NOTE: Separate ticket(s) are required to attend Saturday intensive courses; they are included in the Academy Plus course pass.


The Profitable Practice: Managing Your Billing Operations (SPE03)

Donna Connolly 8 a.m. to Noon
Onsite: $345

Presented by Donna Connolly, Curt P. Hill and Ron Rosenberg, PA, MPH — Practice Management Resource Group


Back by popular demand! Learn all of the steps involved in billing and receivables management. Also, how to monitor collections performance, deploy and manage billing staff, identify and correct operational problems that cause rejected and/or delayed claims, and obtain benchmarks for staff and cost of billing.


Keeping Your Practice Out of Legal Hot Water: An HR and Compliance Workshop (SPE05)

Robert J Landau, JD  9 a.m. to 1 p.m.
Onsite: $345

Presented by Robert J. Landau, JD — Wade, Goldstein, Landau and Abruzzo, PC

Back by popular demand! Enhance your knowledge about regulatory compliance and human resource law at this intensive half-day workshop. The first part of the session will cover the regulatory landscape and challenges facing practices and its intersection with compliance and human resources concerns. The later part of the session will consist of break-out sessions, allowing participants to select from 4 in-depth discussions on topics presented earlier in the day. The program will be a combination of lecture and moderated panel discussion. There will be questions and answers, interactive dialogue using case studies, role-playing and other hands-on techniques.


The Optical Dispensing Boot Camp (SPE06)

Art_De_Gennaro 12:30 to 4:30 p.m.
Onsite: $345

Presented by Art De Gennaro — Art De Gennaro & Associates, LLC 

New Course! It is a proven fact that ophthalmologists’ dispensaries significantly under-perform their counterparts in optometry and the commercial optical world. This interactive Boot Camp explores the factors that contribute to improved dispensary sales and profits. It is designed for those practices that want to open a new dispensary or create a plan of action for the growth or improvement of an existing dispensary.


Emotional Brand Building Workshop (SPE02)

Scott Deming

12:30 to 4:30 p.m.
Onsite: $345

Presented by Scott Deming — Author, speaker, trainer, consultant.


New Course! By popular demand! Emotional Brand Building Workshop

Sponsored by:  Alcon logo

Those who attended last year’s keynote address by Scott Deming are still talking about it! His electrifying presentation, “Creating the Ultimate Patient Experience and Patients for Life,” left the standing-room-only crowd wanting more. So, we’re giving you more!

This year, Scott returns to bring an expanded, in-depth course that will immediately improve your practice’s success. As an attendee, you will take part in an engaging, creative, high-energy and interactive seminar that will positively alter how you do business.

At the end of the workshop, you will be able to:

  • Understand the true potential of brand building;
  • Move your staff from knowledge to action;
  • Execute zero-cost marketing – that works!
  • Expand your leadership skills;
  • Create your own unique “purpose”;
  • Be innovative and dedicated in service;
  • Create your own ultimate patient experience;
  • Get to know your patients;
  • Enjoy teamwork and thrive;
  • Communicate effectively with patients;
  • And so much more!

Join us for an in-depth work session unlike any other. You won’t want to miss this course!


The Entrepreneurial ASC: Embracing Policy, People, Possibilities and Planning (SPE24)

Outpatient Ophthalmic Surgery Society

Free Course sponsored by Outpatient Ophthalmic Surgery Society (OOSS). No ticket required!
Join OOSS members and industry leaders for this engaging luncheon/learn symposium focusing on contemporary legislative, regulatory, reimbursement, business and marketing issues that affect the performance of the ophthalmic ASC. The program will encompass ophthalmic ASC industry and market trends; major regulatory and reimbursement challenges emanating from Congress and CMS, including ASC facility reimbursement, quality reporting, EHR, and Medicare Conditions for Coverage requirements; considerations for integrating new services and technologies into the ASC, including femtosecond laser and vitreoretinal surgery; and an update on clinical and economic benchmarking, including best practices in facility management and OR efficiency.

Saturday, Oct. 1812 to 4 p.m.

Visit the OOSS website in advance of AAO 2014 for additional details.