AAOE Marketing Page Articles:
- Assessing the Marketplace
- Branding on a Budget
- Maximizing Patient Referrals
- Effective Web Site Design and Online Marketing Strategies
- Protect Your Online Reputation
- Using Local Media to Promote Your Practice
Surveying Your Patients: A Critical Aspect to Winning Patients and Keeping Them for Life
The key to developing a successful ophthalmology practice is to understand what your patients expect from your practice and then to find ways to exceed their expectations. Surveying your patients is an easy and effective means to acquire this information. Continue reading, Surveying Your Patients: A Critical Aspect to Winning Patients and Keeping Them for Life.
Meeting the High Expectations of Today’s Patient
Now more than ever, ophthalmology is a business — and those in this business need to be mindful of meeting the expectations of an increasingly discerning and educated patient population. One practice administrator explains reasons today’s patients expect more and offers effective approaches for satisfying these new patient expectations. Continue reading, Meeting the High Expectations of Today’s Patient.
Is Your Practice EyeSmart?
The Academy's public education program empowers Americans to take charge of their eye health. EyeSmart emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and the role ophthalmologists play in the prevention, diagnosis, and treatment of eye conditions.
- Resources for your practice: Order one of our new, free posters on AMD and glaucoma.
- Resources for your patients: Tell them about the EyeSmart website, which has information about eye diseases and risk factors. Patients can also sign up for the free EyeSmart newsletter.
The Optical Dispensary: Path to Purchase
A Customer’s Journey, Your Opportunity - The path to purchase is a marketing term. It refers to the mental journey a consumer takes from the time he or she becomes aware of a need until the time that the consumer (hopefully) purchases the product. Your goal as a marketer is to convert the consumer into a shopper and that shopper into a buyer from you. Marketers know that there are five phases the consumer passes through on the path to purchase. They are: Awareness; Consideration; Purchase: Retention and Advocacy. Continue reading, The Optical Dispensary: Path to Purchase.
How an Optical Dispensary Benefits the Practice and Patient Care
Ophthalmologists and patients greatly benefit when knowledgeable ophthalmologists take an active role in the management of the optical dispensary. In general ophthalmology practice, vision exams are the most common reason for patient appointments. Therefore, in addition to being able to treat diseases, ophthalmologists should also be well informed about the technicalities of eyeglasses.
A parallel consideration of having an optical dispensary is an economic one. Ophthalmic practices are financially threatened by low reimbursement rates and drastic Medicare cuts. The optical dispensary creates additional revenue with virtually no malpractice exposure. Continue reading, How an Optical Dispensary Benefits the Practice and Patient Care.
Can You Teach My Opticians How to Sell? What Every Ophthalmic Administrator Should Know About Professional Dispensary Selling TechniquesA well trained salesperson knows that there are seven distinctive parts to a retail sales transaction and that the techniques must be used in a specific order and that each technique must be executed thoroughly. Opticians who use this formula close more sales and higher sales than those who do not. Continue reading, Can You Teach My Opticians How to Sell? What Every Ophthalmic Administrator Should Know About Professional Dispensary Selling Techniques.
OOSS ASC Symposium at AAO 2014
The Entrepreneurial ASC: Embracing Policy, People, Possibilities and Planning (SPE24)
Saturday, October 18, 12 to 4 p.m. — Morial Convention Center, Chicago
Free Course sponsored by Outpatient Ophthalmic Surgery Society (OOSS). No ticket required!
Join OOSS members and industry leaders for this engaging luncheon/learn symposium focusing on contemporary legislative, regulatory, reimbursement, business and marketing issues that affect the performance of the ophthalmic ASC.The program will encompass ophthalmic ASC industry and market trends; major regulatory and reimbursement challenges emanating from Congress and CMS, including ASC facility reimbursement, quality reporting, EHR, and Medicare Conditions for Coverage requirements; considerations for integrating new services and technologies into the ASC, including femtosecond laser and vitreoretinal surgery; and an update on clinical and economic benchmarking, including best practices in facility management and OR efficiency.
Visit the OOSS website in advance of AAO 2014 for additional details.
OOSS Symposium Recordings
2013 Recording — Bending the ASC Performance Curve
Outpatient Ophthalmic Surgery Society Symposium entitled, Bending the ASC Performance Curve, recorded Saturday, Nov. 16, 2013 — Morial Convention Center, New Orleans.
2012 Recording — Enhancing Quality, Productivity, and Profits in the 21st Century Ophthalmic ASC
The OOSS Symposium entitled, Enhancing Quality, Productivity, and Profits in the 21st Century Ophthalmic ASC, recorded, Saturday, Nov. 12, 2012—McCormick Place, Chicago.