In these difficult economic times, eye care practices need to focus more than ever on the basics of practice management.
Strategic planning is important for ophthalmology practices because it provides a framework for analyzing the practice’s current situation, for making decisions about changes that are needed to improve results, and for monitoring progress over time. Read more.
|Additional resource from BSM senior consultant Derek Preece, MBA|
|Download the AAOE/BSM Strategic Planning for Practice Executives Guide [PDF 2.57MB]|
Administrators and managing physicians often view marketing solely as advertising to attract new patients. However, marketing is much more than promotion – it involves strategic activity to move your practice in a desired direction. There are many activities that might be considered innovative management that fit under the broad definition of marketing. These included strategic planning, patient relations, insurance plan contracting, recall systems, practice hours, practice acquisition, office location and ancillary products and services. Read more.
The key to developing a successful ophthalmology practice is to understand what your patients expect from your practice and then to find ways to exceed their expectations. Surveying your patients is an easy and effective means to acquire this information. Read more.
Now more than ever, ophthalmology is a business — and those in this business need to be mindful of meeting the expectations of an increasingly discerning and educated patient population.
One practice administrator explains reasons today’s patients expect more and offers effective approaches for satisfying these new patient expectations. Read more
The Academy's public education program empowers Americans to take charge of their eye health. EyeSmart emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and the role ophthalmologists play in the prevention, diagnosis, and treatment of eye conditions.
Ophthalmologists and patients greatly benefit when knowledgeable ophthalmologists take an active role in the management of the optical dispensary. In general ophthalmology practice, vision exams are the most common reason for patient appointments. Therefore, in addition to being able to treat diseases, ophthalmologists should also be well informed about the technicalities of eyeglasses.
A parallel consideration of having an optical dispensary is an economic one. Ophthalmic practices are financially threatened by low reimbursement rates and drastic Medicare cuts. The optical dispensary creates additional revenue with virtually no malpractice exposure. Read more.
The OOSS Symposium entitled, ENHANCING QUALITY, PRODUCTIVITY, AND PROFITS IN THE 21st CENTURY OPHTHALMIC ASC, brings together the leading experts in clinical ophthalmology, industry, and ASC business practices to discuss the contemporary issues of greatest concern to the owners, administrators, surgeons and clinical staff associated with the nation’s 900-plus ophthalmic ambulatory surgery centers.
Hear the program (Recorded, Saturday, Nov. 12, 2012—McCormick Place, Chicago).
The American Academy of Ophthalmology Executives (AAOE) and the Ophthalmic Outpatient Surgery Society (OOSS) assembled experts to develop learning modules exclusively designed to enhance the performance and practice of ophthalmic-oriented ambulatory surgery centers (ASCs). Why?
The Successful Ophthalmic ASC Collection available from the Academy Store, addresses a wide range of topics, from building design to operations and procedures, coding, financial reporting and quality management. Although the modules share some common content, each offers a specialized perspective and applied insight.