Marketing and Business Development
Marketing Button Strategic planning, marketing and assessing the marketplace are integral parts of maintaining or developing a successful practice.

bullet Annual Meeting

The AAOE Program of the 2008 Joint Meeting is now available and our Marketing & Business Development curriculum is ALL NEW!  Member registration opens June 25.

bullet News

Feature stories from Physician Practice:

bullet Resources

Eye M.D. Practice Builder
 
SmartSight: The Academy’s Initiative in Vision Rehabilitation

bullet AAOE Library

Executive Update Archive  February 2003 - Current Issue.

Article Archives:

Branding on a Budget

Using the Local Media to Promote Your Practice

Surveying Your Patients: Winning Patients & Keeping Them For Life

Acquiring Practices – Purchasing a Competitor

Acquiring Practices – Structuring the Purchase

Four Keys to Profitability When Expanding Your Practice

bullet Links

US Census Bureau

Agency for Healthcare Research and Quality

American Marketing Association
 

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American Academy of Ophthalmology, P.O. Box 7424, San Francisco, CA 94120 T: 415.561.8500