Marketing & Business Development Competency Home Page: American Academy of Ophthalmic Executives

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Marketing Business development

Strategic planning, marketing and assessing the marketplace are integral parts of maintaining or developing a successful practice.

Resources
Eye M.D. Practice Builder
AAOE Library
Links

Resources

View the State of Ophthalmic Marketing Survey (PDF 322K) sent to AAOE members in October 2009
SmartSight: The Academy’s Initiative in Vision Rehabilitation
The Boomers are Coming! The Boomers are Coming! Preparing Your Practice for the Onslaught Read three White Papers by the Task Force on Efficient Practice Models

Free member resources – (AAOE member login required)

Download and customize sample practice forms. The forms provided are only a few of over 300 forms offered as part of Practice Forms Master. To order or learn more visit the Academy store.
- Patient Questionnaire
- Referral Physician Questionnaire

Eye M.D. Practice Builder

The tools of the Eye M.D. Practice Builder provide the resources and materials needed to inform your patients, community and the media about eye health and safety.

AAOE Library

NEW! Marketing and Business Development article archive View back issues of AAOE and Academy publications organized by topic.
Executive Update Archive (2003 to Present)

Links

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