As an administrator involved in CME, you will undoubtedly rely upon subject matter experts (SMEs). SMEs provide direction, content, administrative assistance, and credibility to the learners. Ultimately, it is our role to help them achieve their vision.
To do this, there are a few tips and tricks. Keep in mind, while it is the SME's job to know the content, it is our job to understand how to create a CME activity, or host a large meeting; help them through that process. Provide the the guidance, and ask the right questions to elicit needed information.
Most likely your subject matter experts' understanding of elearning is driven by two things: their gut and a course structure they're familiar with.... Ideally you want them to focus less on the information and more on making the information meaningful.- Tom Kuhlmann