On this page:

• 2012 Promotional Opportunities Brochure
• Web Advertising
• Print Advertising Current Availability
• Final Program Frequency Discount
• Restrictions
• Advertising Policies
• How to Reserve Ad Space
• Deadlines
• Assignment
• Confirmation
• Mechanical and Digital Requirements: Print Advertising
• Mechanical and Digital Requirements: Website Advertising
• Delivery Information
• Disposition of Materials
• Advertising Opportunities in EyeNet Magazine

2012 Promotional Opportunities Brochure
The following advertising opportunties are available for the 2012 Joint Meeting: 

• Virtual Advance Program
• Pocket Guide
• Final Program
• Subspecialty Day Meeting Guide
• Floor Plan
• Website

Review the 2012 Promotional Opportunities Brochure for complete rate and deadline information.

• Download the 2012 Promotional Opportunities Brochure (PDF 2MB)
• Advertising reservations for both print and website advertising will be accepted starting April 1.

Web Advertising
Starting June 1, coinciding with the launch of the Virtual Advance Program, one display banner ad position (PDF 404KB) can be reserved  in each of the following sections:

General Information
Current availabilty: July

Registration
Current availabilty: June, July, Nov.

Hotels and Travel
Current availabilty: June 

Reservations secure placement of one ad on the landing page, as well as the subsequent Web pages that fall under that section, for a 30-day period. Contact Abigail Greber for additional information.

Print Advertising Current Availability
As reservations are secured, items will be crossed-out below.

Pocket Guide
Cover 2
Cover 3
Cover 4
Tab 1 (PDF 72KB)- Subspecialty Day
Tab 2 (PDF 72KB)- Sessions
Tab 3 (PDF 73KB)- Papers/Posters/Videos
Tab 4 (PDF 72KB)- AAOE Program/Exhibit Hall

Final Program
Cover 2
Cover 3
Cover 4
Premium 1 - opposite Highlights
Premium 2 - opposite Board of Trustees
Premium 3 - opposite Committee of Secretaries
Premium 4 - opposite Council
Premium 5 - opposite Meeting Directory
Premium 6 - opposite Shuttle Schedule
Tab 1 - Awards
Tab 2 - Courses and Breakfasts
Tab 3 - Skills Transfer Program
Tab 4 - Sessions/Symposia
Tab 5 - Papers/Posters/Videos
Tab 6 - Meetings/Events
Tab 7 - AAOE program
Tab 8 - Exhibit Hall/Indexes
Run-of-Book pages

Subspecialty Day Meeting Guide
Cover 2
Cover 3
Cover 4
Run-of-Book pages - approximately 7 remaining

Floor Plan
Back panel

Final Program Frequency Discount
Receive a 10% discount for three or more advertisements in the Final Program purchased by the same exhibiting company. There is no agency commission or any other discount for advertising within any other printed program.

Restrictions
In order to give all companies a fair chance at the most sought-after positions, limits have been set on the number of allowed reservations for each printed program as follows:

Pocket Guide
Limit 1 ad per company

Final Program
Limit 1 cover per company
Limit 1 tab per company
Limit 1 premium per company
No limit for run-of-book

Subspecialty Day Meeting Guide
Limit 1 cover per company
No limit for run-of-book

After June 1, the reservation restrictions for the Final Program and the Subspecialty Day Meeting Guide will be lifted.

Advertising Policies

• Advertising opportunities are available exclusively to companies who exhibit at the Joint Meeting.
• All opportunities are available on a first-come basis.
• All advertising agencies and marketing companies must submit a Third Party Authorization Letter (PDF 133KB) in order to secure a Joint Meeting advertising opportunity. Reservations for advertising opportunities will not be processed without the Third Party Authorization Letter.
• Cancellations cannot be accepted past the insertion order deadline for printed publications. Companies canceling after the insertion order deadline will be invoiced for the full amount.
• Payment is due net 30 days from invoice date. Companies whose payments are over 60 days late will not be allowed to reserve opportunities for 2013 until two week after reservations open.
• Review the Restrictions/Disclaimers Policies for Print and Website Advertising (PDF 67KB)

How to Reserve Ad Space

• Fill out an Advertising Reservation Form (PDF 44KB)
• If you are an advertising agency or marketing company you must also fill out a Third Party Authorization Letter (PDF 133KB).
• E-mail the reservation form or your own insertion order, as well as the authorization letter if applicable, to Abigail Greber or fax to 415.561.8576

NOTE: If a Prescribing Information (PI) page is required for a particular ad, a second page must be purchased. All PI's are considered run-of-book placements.

Deadlines

Assignment
Space will be assigned in the order that the reservation is received beginning April 1.

For Final Program and Pocket Guide tab front placements, efforts will be made to place your ad as reserved; however, the Academy reserves the right to move your ad to the tab back if necessary to comply with ACCME content/advertising regulations.

Confirmation
You will be e-mailed a confirmation letter verifying the space reserved within one week.

Mechanical and Digital Requirements: Print Advertising

Scans
Four-color images should be scanned at 300 dpi. For the Virtual Advance Program images should be saved in RGB. For all other programs, images should be saved in CMYK.

Fonts
Make sure fonts are embedded into the PDF file.For optimum online readability, suggested minimum font size is 12 pt. Sans-Serif fonts work best.

Acceptable Software

• PDF (no PDF/X standard files)
• InDesign
• QuarkXPress
• Illustrator (with type converted to outlines, saved as .eps, and with linked files)
• Photoshop (saved as .tif or .eps)

Any other applications (e.g. PowerPoint and Word) are unacceptable.

Additional Requirements: Pocket Guide Tabs
Due to the narrow width of the Pocket Guide, tabs will not be the external type as in the Final Program. Tabs will be die-cut internally and folded out by the attendees. Templates for each tab provided above, under the list of available positions.

Additional Considerations for the Virtual Advance Program

• You are allow unlimited links as written URLs.
• You may request a link from an image (e.g. logo) or specific text in your ad to your website for an additional charge for each manual link. Be sure to provide the URL when you submit the ad.
• You may include Flash Animation elements in your ad for an additional charge.
• You may embed audio or a video in your ad for an additional charge.
• Please contact Abigail Greber for additional pricing.

Mechanical and Digital Requirements: Website Advertising

Note: Rich media ads (FLA/SWF) must be accompanied by a back up GIF or JPG file

Delivery Information
All-electronic delivery preferred. It is not necessary to mail composite laser prints or color composite prints.

If the ad is less than 10MB, you can e-mail it to Abigail Greber (agreber@aao.org). If the ad is more than 10MB, upload to the Academy's FTP site.

Server: ftp://ftp.aao.org
Username: artwork
Password: 4rtw0rk

1. Open the appropriate publication folder (e.g. Pocket Guide or Final Program).
2. Create a folder and label as "company name_ product or ad name." Put all files in this folder. Create a folder for each ad. If you are advertising in more than one publication, please upload ad materials to each separate publication folder. This ensures that the correct ads are used. 
3. Notify Abigail Greber that you have uploaded your ad files.

Optional: Native files (e.g. InDesign); any support files that are incorporated in the ad (e.g., logo, images); screen and printer fonts. Fonts must still be included even if the ad is saved as an .eps file.

Disposition of Materials
Materials will be destroyed immediately after publication, unless otherwise requested.

Advertising Opportunities in EyeNet Magazine
EyeNet Magazine, an Academy publication exemplifying the organization’s mission of being the premier source of credible information for ophthalmologists, offers Joint Meeting attendees what they need to stay informed with meeting information, news and events. Advertise in EyeNet’s Joint Meeting publications to maximize your exposure.

For information on EyeNet's advertising opportunities, view the media kit or contact Mark Mrvica or Kelly Miller at 856.768.9360.

More Information
Contact Abigail Greber for further information: 415.561.8564.