Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you're like most, you haven't received a single hour of formal exhibiting education and don't have a lot of time to seek it out.
The Academy's Exhibitor Resource Center is for you and your entire staff - a FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company's exhibiting performance as well as ROI.
Two easy ways to find the information, answers and solutions you need to keep up and stay ahead:
Exhibiting Success Article Series
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success articles address the critical topics important to your success as an exhibitor today. Be sure to forward to your entire exhibiting team.
"Ask the Tradeshow Experts" Q&A
The Academy has made special arrangements with Jefferson Davis, America's leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis and his team of experts will respond personally within 48 hours.
Submit your question now!
Exhibiting Effectiveness Evaluation (E3)
The Academy has once again retained Jefferson Davis with Competative Edge to lead a team of industry experts in an Exhibiting Effectiveness Evaluation of all exhibiting companies' booths at the 2013 Annual Meeting.
This is a complimentary snapshot with a twenty-one point review of the overall exhibit, product presentation and exhibit staff. Post-show, exhibitors are provided with their rating compared to the overall show average by the two main booth sizes – island and linear booths. There will be a Best of Show presentation in these two categories.
Last year the exhibitor survey resulted in:
- 92% of participants "strongly to somewhat agreed" with the evaluation results
- 96% of participants felt the reports were "very to somewhat useful" in diagnosing areas needing attention to improve exhibiting performance and effectiveness
- 97% of participants were "very to somewhat motivated" to make changes based on the results and comparisons to show averages
- 90% of participants felt the report was "very to somewhat useful" in helping convince upper management to invest in, and make, improvements
This year's results will be a great opportunity to measure your effectiveness in comparison to your initial evaluation.
To understand how your booth will be evaluated review the Exhibit Effectiveness Evaluation Resources Report (PDF 45KB).
Exhibitor Advisory Committee (EAC)
The Exhibitor Advisory Committee (PDF 301KB) advises the Academy on issues and concerns affecting exhibitors. Exhibitors are encouraged to share their viewpoints and concerns with the committee or with the Academy's exhibitions staff.
Healthcare Convention and Exhibitors Association (HCEA)
The Healthcare Convention & Exhibitors Association (HCEA) is the only organization solely dedicated to improving the effectiveness and quality of all healthcare conventions and congresses, medical meetings and healthcare exhibit marketing throughout the industry. HCEA is the organization that your colleagues and peers know will provide them a significant competitive advantage in the ever-changing industry of healthcare exhibit marketing. For more information about HCEA, please visit www.HCEA.org or contact Jackie Beaulieu, Executive Vice President, at email@example.com.