Exhibiting Effectiveness Evaluation (E3)
At the 2013 Annual Meeting the Academy, for the first time, held an exhibitor "Best of Show" competition in which all exhibitors were automatically entered. Awards included the best of show in island and inline categories, along with honorable mentions. Jefferson Davis of Competative Edge and the evaluators on the Exhibiting Effectiveness Evaluation (E3) team selected the winners.
The winners were Abbott Medical Optics in the island booth category and Avellino Labs in the linear category. Information on the judges' selection are included in the Best of Show Report (PDF 619KB) as well as the honorable mentions in each classification.
The Academy retained Jefferson Davis with Competative Edge to lead a team of industry experts in an Exhibiting Effectiveness Evaluation of all exhibiting companies' booths at the 2013 Annual Meeting. This complimentary snapshot is a twenty-one point review of the overall exhibit, product presentation and exhibit staff. Post-show, exhibitors are provided with their rating compared to the overall show average by the two main booth sizes – island and linear booths.
Last year the exhibitor survey resulted in:
- 92% of participants "strongly to somewhat agreed" with the evaluation results
- 96% of participants felt the reports were "very to somewhat useful" in diagnosing areas needing attention to improve exhibiting performance and effectiveness
- 97% of participants were "very to somewhat motivated" to make changes based on the results and comparisons to show averages
- 90% of participants felt the report was "very to somewhat useful" in helping convince upper management to invest in, and make, improvements
This year's results will be a great opportunity to measure your effectiveness in comparison to your initial evaluation.
To understand how your booth will be evaluated review the Exhibit Effectiveness Evaluation Resources Report (PDF 45KB).
"Ask the Tradeshow Experts" Q&A
The Academy has made special arrangements with Jefferson Davis, America's leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis and his team of experts will respond personally within 48 hours.
Submit your question now!
Exhibitor Advisory Committee (EAC)
The Exhibitor Advisory Committee (PDF 301KB) advises the Academy on issues and concerns affecting exhibitors. Exhibitors are encouraged to share their viewpoints and concerns with the committee or with the Academy's exhibitions staff.
Healthcare Convention and Exhibitors Association (HCEA)
The Healthcare Convention & Exhibitors Association (HCEA) is the only organization solely dedicated to improving the effectiveness and quality of all healthcare conventions and congresses, medical meetings and healthcare exhibit marketing throughout the industry. HCEA is the organization that your colleagues and peers know will provide them a significant competitive advantage in the ever-changing industry of healthcare exhibit marketing. For more information about HCEA, please visit www.HCEA.org or contact Jackie Beaulieu, Executive Vice President, at firstname.lastname@example.org.