The American Academy of Ophthalmology has a wide variety of advertising and marketing opportunities available exclusively to our exhibiting companies. Support the 2008 Joint Meeting or Subspecialty Day through a Corporate Partnership 
and enhance your presence by reserving any of the following items.
On this page:
Subspecialty Day
Joint Meeting
Virtual Exhibition
Direct Marketing Opportunities
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Subspecialty Day
This year's Subspecialty Day meetings will include two-day programs on retina and refractive surgery and one-day programs on cornea, glaucoma, pediatric ophthalmology and uveitis.
Subspecialty Day Corporate Partners will be recognized on slides in the session rooms, in the Advance Program, Pocket Guide, Final Program and Subspecialty Day Guide and on the Academy's Web site.
SUBSPECIALTY DAY PENS - RESERVED
Provide 7,500 pens to Subspecialty Day meeting attendees. Place your company name and/or logo on pens to be distributed near the Subspecialty Day syllabi counters.
$8,500 plus production costs
SUBSPECIALTY DAY NOTEBOOKS - RESERVED
Print and supply 7,500 notebooks to all Subspecialty Day meeting attendees. Place your company’s advertisements on the covers. Notebooks will be distributed near the Subspecialty Day syllabi counters.
$8,500 plus production costs
FOOD AND BEVERAGE OPPORTUNITIES
Select a Subspecialty Day food and beverage function to support. The 2008 Cornea, Glaucoma, Pediatric Ophthalmology, Refractive Surgery, Retina, and Uveitis Subspecialty Day meetings are expected to reach a total attendance of 7,500. Throughout the day, attendees will gather together for meals. Your company name and logo will be displayed on signage recognizing your company’s support.
Breakfast—$15,000
Lunch—$25,000
Breaks—$10,000
Joint Meeting
Joint Meeting Corporate Partners will be recognized on slides before all sessions; in the Advance Program, Pocket Guide, Pocket Guide Floorplan and Final Program; and on the Academy's Web site. The Academy publicizes the locations of AAO Communication Central, Meeting E-Guide and E-Abstracts, Wi-Fi HotSpots, International Center, Relaxation Station and Scientific Posters Coffee Service in many of our pre-show communications to attendees.
PLATINUM CIRCLE SPONSORSHIP
Provide educational support for the Academy’s Annual Meeting by participating as a Platinum Circle Sponsor. Your company’s support will help the Academy fulfill its mission of advancing the education of ophthalmologists. Commercial supporter benefits include signage throughout the convention center, a custom sign at the company’s booth, Corporate Donor Wall listing, and platinum ribbons for company representatives. In addition, the Platinum Circle Sponsor is entitled to the option of either four complimentary Subspecialty Day registrations or a meeting room within the convention center (available daily after 5:30 p.m.). E-mail Todd Lyckberg or call 415.447.0361 for more information.
Deadline: Aug. 31, 2008
$50,000
AAO COMMUNICATION CENTRAL (PDF 84K) Thirty (30) Internet stations will be located in the Technology Pavilion, at your company’s booth and in the convention center lobby, allowing attendees to access the Internet and e-mail, to leave or retrieve messages with fellow attendees through the Message Center feature and to access the Virtual Exhibition. The supporting company’s corporate or product logo, booth number and a link to the company’s Web site will be prominently displayed on the computer screen as attendees check their messages and on signage at each location. AAO Communication Central will be available on the Academy’s Web site prior to the Joint Meeting, increasing your company’s exposure. In 2007, there were 18,007 logins during the meeting. This is an excellent opportunity to drive traffic to your booth and Web site.
$40,000 AIRPORT BAGGAGE CLAIM BANNERS (PDF 76K)
Make a first impression by advertising your welcome message to attendees on five banners that will be hung in the baggage claim area of the Atlanta Hartsfield Airport. Each banner can include the sponsoring company’s logo, one product name, booth number, 2008 Joint Meeting logo and a welcome message. Artwork is subject to airport approval.
$35,500
CONVENTION CENTER LOBBY BANNERS - RESERVED
Maximize your exposure at the Georgia World Congress Center by hanging a welcome banner in the convention center’s lobby. Place up to two products per banner in addition to your welcome message.
Location A4-20; $35,000 - Reserved
Location IBE-26 - $35,000 - Reserved
Location A4-3; $20,000 - Reserved
Location B4-6; $30,000 - Reserved
ESCALATOR DECALS - RESERVED
Place specially designed company decals on the escalator medians at the Georgia World Congress Center. These escalators will transport thousands of attendees each day and the decals will be highly visible.
Building A; $30,000 - Reserved
Building B; $35,000 - Reserved
EXPOCARDS - RESERVED
ExpoCards are distributed to all Joint Meeting and Subspecialty Day attendees and contain attendee information for lead retrieval and easy reporting of CME credits. Your company logo will be printed on these magnetic stripe cards. Every time an attendee uses their card, they will see your logo.
$30,000
HIGHLIGHTERS - RESERVED
Place your company name and logo on a highlighter pen that will be distributed to all attendees when they pick up their meeting materials onsite at the Bags and Programs counter. The exhibiting company can choose the type of highlighter with the Academy’s approval.
$15,000 plus production costs
HOTEL KEYCARDS - RESERVED
The supporting company will provide customized keycards for disbursement to all Joint Meeting attendees staying at several hotels with the largest room blocks. Your company will have exclusive rights to the printing of the hotel keycards at these premium Atlanta hotels.
$35,000
INTERNATIONAL CENTER (PDF 185K) The Center provides a place for international attendees to meet, relax and receive Joint Meeting and Atlanta assistance. Your company’s name and logo will appear on signage in the lounge. Hundreds of international attendees visit the International Center each year. You also have the option to supply company logo-labeled cups and napkins. The Center is staffed with multi-lingual personnel.
$25,000 JOINT MEETING BAGS - RESERVED
All professional attendees will receive this bag, which can display up one logo (company and/or product logo) with the official 2008 Joint Meeting logo. 15,000 professional participants will carry this bag during the Joint Meeting and long after the meeting closes. Reservation deadline is July 1.
$100,000
NOTEBOOKS - RESERVED
All professional attendees will receive this useful and attractive notebook for all of their Joint Meeting notes. This notebook will have your company name and screened back logo printed on all interior pages of the book, as well as advertisements on three covers.
$15,000 plus production costs
MEETING E-ABSTRACTS (PDF 46K)
Attendees will be able to beam abstracts from the 2008 Joint Meeting’s Scientific Program to a PDA device. Beaming stations will be available in the Academy’s Technology Pavilion and at your booth. Your company’s name and logo will appear on the Meeting E-Abstract’s program and on signage next to the beaming stations. This highly sought-after information will be a draw to your booth and will be accessed well after the meeting.
$45,000
MEETING E-GUIDE - RESERVED
Attendees will be able to beam the 2008 Meeting E-Guide, containing valuable meeting information, to their PDA devices from beaming stations at the Technology Pavilion and at your booth. Your company’s name and logo will appear on the application and on signage next to all beaming stations. Take advantage of pre-show marketing and announce this feature in your booth, which is sure to attract attendees.
$12,500
OMNI HOTEL SIGNAGE (PDF 71K)
Make an impact at this year’s Joint Meeting by placing banners at key locations at the Omni Hotel, which is adjacent to the Georgia World Congress Center. Thousands of attendees will pass by these signs.
Pedestrian Bridge Option 1: $75,000 plus production costs – Available
Pedestrian Bridge Option 2: $45,000 plus production costs – Available
Patio Area Option 1: $80,000 plus production costs – Available
Patio Area Option 2: $25,000 per window; plus production costs – Available
Patio Area Option 3: $35,000 plus production costs – Available
PENS - RESERVED
Place your company name and logo on a pen that will be distributed to all attendees when they pick up their meeting materials onsite at the Bags and Programs counter. The exhibiting company can choose the type of pen with the Academy’s approval.
$15,000 plus production costs
POPOUT MAPS - RESERVED
Navigating Atlanta will be a cinch with these single PopOut Maps. Customize the cover of the map with your logo. Copies of “the best pocket map in the world” will be distributed to all Joint Meeting attendees, along with the Final Program. Reservation deadline is July 1.
$37,500
REGISTRANT’S FOLDER - NEW! (PDF 43K)
Advertise on a folder that will be sent to all Joint Meeting registrants before the meeting. This folder will be used by attendees to carry all of their pre-meeting materials and collateral collected.
$40,000 plus postage and mailing costs
RELAXATION STATION (PDF 75K)
The Relaxation Station, located on the Exhibit Hall floor, is a popular spot, busy 99 percent of the time. With an average wait of 15 minutes, attendees can spend time reviewing your company’s materials. The Relaxation Station is equipped with massage chairs, therapists, a greeter and waiting chairs.
$25,000 plus the cost of shirts, voucher tickets, and additional marketing services or decorations.
SCIENTIFIC POSTERS COFFEE SERVICE - RESERVED
Provide coffee to attendees gathered each morning to view the Scientific Posters from 9 a.m. to noon, Sunday, Nov. 9, to Tuesday, Nov. 11. Your company’s name and logo will appear on signage and your company has the option to supply company logo-labeled coffee cups and napkins at an additional cost.
$15,500 plus the cost of cups/napkins
SHUTTLE BUS PANELS & HEADRESTS (PDF 64K)
Achieve maximum exposure with advertisements on the exterior of the Academy shuttle buses running the duration of the meeting -- from Friday, Nov. 7, to Tuesday, Nov. 11. Your advertising message will be prominently displayed on buses traveling around Atlanta. Upgrade a shuttle bus panel package by adding custom-designed seat headrests. There are four shuttle bus panel packages available.
Panel packages start at $40,000
WATER STATIONS - EXHIBIT HALL - RESERVED
Supply 8,000 logo-labeled water bottles that will be distributed to attendees at the entrances to Hall B from Nov. 8 to 10. Water bottles will be displayed with signage opportunities and distributed by catering personnel. For a “green” alternative, water coolers with logo covers will be positioned at each station along with logo-labeled containers that attendees will keep and refill during and after the meeting.
$18,000 plus production and catering costs
WATER STATIONS - REGISTRATION AREA - RESERVED
Supply 6,000 logo-labeled water bottles that will be distributed to attendees in the registration area from Nov. 6 to 8. Water bottles will be displayed on four carts with signage opportunities and distributed by catering personnel. For a “green” alternative, water coolers with logo covers will be positioned at each station along with logo-labeled containers that attendees will keep and refill during and after the meeting.
$15,000 plus production and catering costs
Wi-Fi HOTSPOT (PDF 196K) Providing attendees secure, fast and reliable wireless connectivity, the Wi-Fi HotSpot, located on the exhibit hall floor, runs at capacity during the meeting. The Wi-Fi HotSpot allows attendees to connect their laptops or wireless PDAs to the Internet. Your company’s name and logo will appear on the start-up screen and on signage in the area. Custom-built tables will include up to two product logos. Two Wi-Fi HotSpot locations in the hall.
$30,000 per location or $2,500 per table. “YOU ARE HERE” EXHIBIT HALL MAPS - RESERVED
Ten “You Are Here” exhibit hall maps will be placed in key locations on the exhibit hall floor. Each sign will have a view of the exhibit hall floor, as well as the most up-to-date Exhibitor List to take away. The maps will include your company logo and booth number. Lists can accommodate two product advertisements.
$20,000 plus Exhibitor List production costs
Virtual Exhibition
The Academy’s Virtual Exhibition (PDF 797K) is the premier resource to search companies that will be at the 2008 Joint Meeting. Attendees will be accessing this online tool starting in August and it will remain on the Academy’s Web site for two months after the meeting. Increase traffic to both your booth and your Web site while maximizing your company’s exposure at the meeting.
The Academy will provide all exhibitors with a Standard Digital Booth Package at no charge. Package includes: a business card, categories, two booth contacts and a 25-word company profile.
Enhance your digital booth!
- Silver Level Digital Booth: Basic Package with upgrade to 50-word company profile and three booth contacts, plus company logo, company brochure, two product names and two product showcases. Price: $750
- Gold Level Digital Booth: Basic and Silver Packages with upgrade to 100-word company profile, four booth contacts, four product names and four product showcases; plus one special event. Price: $1,500
E-mail Anna Zammataro or call 415.447.0304 for more information.
Direct Marketing Opportunities
Direct marketing items are not considered "Corporate Partner" opportunities, as your company works directly with an outside vendor.
BILLBOARDS
Connect immediately and effectively with meeting attendees as they travel from the airport to their hotels and from their hotels to the convention center. Both static and mobile billboards are available.
Contact Katie McGuire, ClearChannel Convention Media, at 702.238.7203 for rates and more information.
BUYER’S EVENT PLANNING KIT™ PROGRAM
The trade show industry’s leading direct mail solution will allow exhibitors a powerful pre-show, at-show and post-show marketing tool with different and relevant messages for each mailing. Your premium at-show post card will be included in all attendee registration bags.
E-mail The C.W. Allen Group for more information or call 205.263.0555.
DOOR-DROP BAG SPONSORSHIP
There is an exclusive sponsorship opportunity for one company per night to receive maximum visibility through the prime advertising space on the outside of the Door Drop bag.
Contact Convention Communications at 513.934.3700 for additional details.
DOOR-DROP SERVICE
Deliver promotional materials directly to hotel rooms of Joint Meeting attendees on the nights of Thursday, Nov. 8, or Friday, Nov. 9. Other options also available.
Contact Convention Communications at 513.934.3700 for package prices and more information.
EXHIBITOR NEWS TV
Use the power of TV to reach attendees with Exhibitor News TV. Exhibitors can broadcast video commercials inside the Georgia World Congress Center (GWCC) on six (6) plasma TV monitors strategically located for maximum attendee exposure. Video commercials can also be played in 23 Atlanta hotels, reaching more than 12,000 rooms per day on the hotel in-house cable TV channel. Video commercials can promote new products and remind attendees to visit company booths or to attend an educational activity.
Exhibitor News TV Hotel Broadcast (PDF 403K)
Exhibitor News TV GWCC Broadcast (PDF 395K)
E-mail Thomas Pace, Bullseye Media Solutions, or call 212.960.3813 for more information.
EXHIBITOR SHOWCASE
Display your company’s literature in this carousel, located near the entrance to the Exhibit Hall floor. Attendees will fill their bags with information from the Showcase—all at minimal investment to you.
E-mail The C.W. Allen Group for more information or call 205.263.0555.
LOCATOR MAP: UNOFFICIAL SATELLITE SYMPOSIA (PDF 859K)
Advertise your company or organization’s symposium event on the Locator Map: Unofficial Satellite Symposia, which will be included in all attendee registration bags and available on the Academy’s Web site several weeks before the meeting. Don’t miss this opportunity to increase your symposium’s attendance.
E-mail Cathleen Gorby, Ascend Media, or call 913.780.6923 for rates and more information.
MAILING LISTS Purchase the 2008 Joint Meeting and/or Subspecialty Day preregistrant mailing list for your pre-meeting promotions.
E-mail the Academy’s Member Services department or call 415.561.8581 for details and order forms. TAXI TOPS
Taxi media offer high levels of daily reach and heavy frequency of message, with the lowest cost per thousand of all major mediums.
Contact Katie McGuire, ClearChannel Convention Media, at 702.238.7203 for rates and more information.
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Page Updated: July 16, 2008
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