EyeSmart Campaign: American Academy of Ophthalmology

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EyeSmart Campaign Highlights Injuries

In 2008, the EyeSmart™ public awareness campaign is expanding on its efforts to educate Americans about their risk factors for eye diseases with a new emphasis on eye injuries. In addition to announcing the results of the fifth-annual Eye Injury Snapshot, the injury phase also includes a new recommendation about protective eyewear.

Learn more, including details on the new national survey commissioned by the Academy that reveals most Americans underestimate their risk for and misidentify the most common site of eye injury.

More on Eye Injury Initiative

About the Campaign
Learn how EyeSmart empowers Americans to take charge of their eye health.

Baseline Screening at 40
The Academy recommends a baseline eye disease screening for aging adults.

Get Involved with EyeSmart

The Academy is calling on its members to help make the EyeSmart campaign a success. EyeSmart emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and the role ophthalmologists play in the prevention, diagnosis, and treatment of eye conditions.

Your participation is critical to ensure that as many people as possible become aware of the risk factors for eye disease, and to promote and safeguard the unique value of ophthalmologists in eye care. Promote EyeSmart in your office and in your community using the simple tools and materials prepared by the Academy.

Get Involved Today