|
American Academy of Ophthalmology Web Site: www.aao.org
|
||||
|
Academy Notebook
|
||||
|
|
||||
|
|
||||
Ophthalmologists Hiring More Support Staff Trend data from the biennial Academy membership survey1 show that more practices are employing coding specialists, office managers, noncertified medical ophthalmic personnel and Joint Commission on Allied Health Personnel in Ophthalmology–certified ophthalmic medical personnel. “Practicing ophthalmology and managing the business of medicine is increasingly complex,” said Academy Secretary for Member Services Ruth D. Williams, MD. “Ophthalmologists are responding by employing more specialized support staff.” The percent of ophthalmologists who practice in a group that employs coding or billing clerks has increased from 70 percent of respondents in 2001 to more than 80 percent in 2007. Similar trends are noted for other support services such as practice administrators, secretaries, receptionists and ophthalmic technicians. “Some of this is explained by the growing trend toward larger practices,” said Dr. Williams, “but this overall growth of support staff is noted in practices of all sizes.” The use of both nurses and opticians in ophthalmic practices has been steady since 2001. About 30 percent of ophthalmologists work in a setting that employs nurses. Half of ophthalmologists surveyed work with an optician in their practice. Physician assistants are much more likely to work in a practice with six or more ophthalmologists than in a smaller practice. On average, ophthalmology practices in 2007 employed 4.8 full-time- equivalent staff members. Practices with six or more ophthalmologists have the fewest support staff (average 4.4) per doctor. Practices with two ophthalmologists have the most support staff (average 6.7) per doctor. Election Results On Nov. 12, voting opened for seven positions on the 2008 board of trustees. One month later, voting closed and the results are as follows:
Visit www.aao.org/elections to see the ratified amendments to the Academy’s bylaws. Nominations for the Academy Board By C. P. Wilkinson, MD As past-president of the Academy, it is my privilege to serve as chairman of the Academy’s nominating committee in 2008. This committee represents a variety of interests within the Academy and is charged with identifying appropriate candidates for the open positions on the 2009 board of trustees. We are especially interested in cultivating leaders who have a clear vision of the future of organized medicine and who reflect the strength and diversity of our members. The Academy’s leaders should be knowledgeable, experienced and prepared to devote the time and energy required by a large organization in these challenging times. This work is both demanding and rewarding for those interested in helping to assure the Academy’s success and responsiveness to members. With these characteristics in mind, I ask you to assist the committee by suggesting appropriate candidates for the following positions in 2009:
Thank you for your interest and participation in this process. Membership participation is vital, not only for the Academy but also for our collective goals to be able to provide appropriate, accessible, affordable eye care to the public. I look forward to receiving your suggestions as we seek to identify the leaders among our members. Send your confidential suggestions by Feb. 4 to the following address: C. P. Wilkinson, MD, Nominating Committee Chair, American Academy of Ophthalmology, P.O. Box 7424, San Francisco, CA 94120-7424. Suggestions can also be e-mailed to nominate@aao.org or faxed to 415-561-8526. AAOE Announces Its New Board of Directors Sandra Farr, CPC, CCS-P, OCS, at the Texas Tech University Health Sciences Center, assumed her one-year term as chairwoman of AAOE this month. Gaye Baker, OCS, has assumed the position of past chairwoman. AAOE also welcomed two new board members—Gregory S. Brinton, MD, MBA, and Dianna L. Seldomridge MD, MBA. For more information on members of the AAOE board, visit www.aao.org/aaoesite/board_of_directors.cfm. The Academy Honors Latest Life Members The physicians below have been members of the Academy for 35 consecutive years. The Academy honors them for their support by granting them “life” status: Louis J. Antonucci, MD International Ophthalmologist Education Award The Academy is pleased to announce the recipients of the International Ophthalmologist Education Award for 2007. This award acknowledges Academy members who have demonstrated their commitment to staying current with advances in medicine through participation in CME and professional development activities. Martin H. Devoto, MD (Argentina) The award is open to all international members not currently enrolled in a training program. To receive this award, members must obtain 90 CME credits within three years after applying for the award. To apply, visit www.aao.org/international.
Seeking Outstanding Humanitarians Would you like to nominate a colleague for this year’s Outstanding Humanitarian Service Award? The Academy must receive your nomination by March 14. The award recognizes Academy fellows and members for outstanding contributions to humanitarian efforts, such as participation in charitable activities, care of the indigent and involvement in community service. It acknowledges those who have performed above and beyond the normal duties of an ophthalmologist. To obtain a nomination form, please contact Member Services by phone, 866-561-8558 (toll-free in the United States) or 415-561-8581, by fax, 415-561-8575, or by e-mail, member_services@ aao.org. You can also complete a nomination form online: Go to www.aao.org, select “Member Services” and then “Awards.” Renew Your Academy Membership for 2008 By now you should have received your membership renewal packet in the mail. Renew immediately so you can continue to take full advantage of all the benefits of Academy membership. To ensure uninterrupted benefits, your Academy membership dues must be paid by June 1. To renew your membership online, please visit www.aao.org/member/paydues. You can also renew by mail, fax or phone, as specified in your renewal packet. If you have any questions, please contact Member Services by phone, 866-561-8558 (toll-free in the United States) or 415-561-8581, by fax, 415-561-8575, or by e-mail, member_services@aao.org . Need Coding Advice? Codequest Experts Are on the Road Get up to speed on the trickiest of coding conundrums by attending a Codequest seminar. Designed specifically for the ophthalmology practice and sponsored by AAOE and your state or subspecialty society, these Codequest seminars are scheduled to take place throughout the United States. They offer a comprehensive review of the most clinically relevant information in all practice emphasis areas. For a list of seminars, visit www.aao.org/aaoesite/promo/coding/codequest.cfm. Get Savvy to the Latest Coding Changes Use the American Academy of Ophthalmic Executives’ newest coding resources to get up to speed in 2008. The 2008 Ophthalmic Coding Coach and Ophthalmic Coding Coach CD-ROM are comprehensive coding references with detailed content on each CPT code affecting ophthalmology. Each is priced separately at $195 for members and $263 for nonmembers. Buy the book and CD-ROM together and save 30 percent. This Ophthalmic Coding Coach Kit is priced at $275 for members and $368 for nonmembers. To order, visit www.aao.org/store or phone the Academy Service Center at 866-561-8558 (toll-free in the United States) or 415-561-8540. Focal Points 2008: Online and in Print The 2008 print version of the Academy’s Focal Points CME program features 12 modules on hot clinical topics. Combining the latest research findings with concise clinical discussions on diagnosis and treatment of a specific disease or condition, every module also includes the popular “Clinicians’ Corner”—an experts’ forum on controversial clinical issues discussed in the module. Purchase of the print version includes access to Focal Points Online, which features video clips and direct links to online references. Subscribers also have the option of receiving only the online version at a reduced price. While the print modules will be mailed in four quarterly packets, online modules for the first time will be published monthly, beginning this month. Both versions have been completely redesigned for ease of use. This year’s module titles include:
Sample module. For a free sample of a past module, visit www.aao.org/focalpoints. CME, Earn up to two AMA PRA Category 1 credits per module for a maximum of 24 credits per subscription. Cost. A one-year subscription for the combined print/online package is $175 for members and $235 for nonmembers. The online version alone is $145 for members and $195 for nonmembers. To order a 2008 subscription, visit www.aao.org/focalpoints points or phone the Academy Service Center at 866-561-8558 (toll-free in the United States) or 415-561-8540. Atlanta Welcomes Back the Academy in November The Academy’s 2008 Joint Meeting with the European Society of Ophthalmology (SOE) will take place Nov. 8–11 at the Georgia World Congress Center in Atlanta. It will be preceded by the Academy’s Subspecialty Day, Nov. 7–8, which will feature meetings in refractive surgery, retina, glaucoma, uveitis and pediatric ophthalmology. For updates on the Joint Meeting, visit www.aao.org/2008. Submit Abstracts for Papers, Posters and Videos If you are interested in being a presenter at this year’s Joint Meeting, abstracts must be submitted online:
For information on submitting an abstract, visit www.aao.org/2008, select “Scientific Program” and “Presenter Central.” For further information, e-mail meetings@aao.org or phone 415-447-0343.
Claim Your 2007 New Orleans CME Credits by Jan. 23 The CME credits that you earned at the 2007 Annual Meeting and/or Subspecialty Day must be reported by Jan. 23. As a service to members only, the Academy maintains a transcript of Academy-sponsored CME credits earned, provided the member reports those credits to the Academy. Members may also report credits earned through other CME providers so that a record of all CME credits earned is available on a single transcript. To report your CME, go to www.aao.org/cme. Enjoy Highlights of the 2007 Annual Meeting in New Orleans If you missed a particular session from the 2007 Subspecialty Day or Annual Meeting, you can still catch up on the following highlights.
To take advantage of these highlights and more past Annual Meetings and Subspecialty Days, select “Scientific Program” and “Meeting Archive” at www.aao.org/2008. Best Papers Best Papers was a new designation at last November’s Annual Meeting in New Orleans. At the conclusion of each Free Papers session, the panel members conferred and selected the paper they considered the best of the group. Sunday’s Best Papers were:
Monday’s Best Papers were:
Tuesday’s Best Papers were:
To view the Best Papers abstracts, go to www.aao.org/meetings, click “Annual Meeting,” “Scientific Program” and “2007 Online Program,” and type in the paper’s Event Code. Academy and PAAO Leadership Participants Meet “It was a fantastic interchange of ideas and projects between the Latin American and U.S. Eye M.D.s,” noted Daniel J. Briceland, MD, director of the Academy’s Leadership Development Program (LDP), when speaking of the joint orientation session of the Academy’s and the Pan American Association of Ophthalmology’s (PAAO) incoming LDP and Curso de Liderazgo classes. The orientation session, held Nov. 10 in conjunction with the Annual Meeting in New Orleans, served to welcome the incoming classes and introduce them to Academy and PAAO leaders, while also providing an opportunity for the new students to hear from participants of the graduating LDP and Curso classes regarding the projects they worked on over the course of their yearlong programs. Among the Curso project presenters was Alexandre C. Taleb, MD, who was nominated to participate in PAAO’s 2006–2007 Curso de Liderazgo by the Brazilian Council of Ophthalmology. Dr. Taleb presented the threefold purpose of his project: to organize and host the II Ocular Health National Forum in the Brazilian Chamber of Deputies during the XXXIV Brazilian Congress of Ophthalmology in Brasilia in September 2007; to create a human graphic—called the “Eye Hug”—with Brazilian ophthalmologists in front of the Three Power’s Square in Brasilia, where Brazilian legislative, executive and judiciary bodies are located (see photo page 67); and to write a Report on Ocular Health Status in Brazil to improve data to support ophthalmology advocacy actions. The report was developed, with more than 5,000 copies freely distributed during the Brazilian Congress of Ophthalmology and to all congress members, as well as to government and ministry of health technicians. State Affairs Awards In recognition of the ongoing challenges Eye M.D.s are having with finding and training technician staff, the Ohio Ophthalmological Society (OOS) established its Ophthalmic Technician Training School to provide classroom instruction for technicians taking a home study course. The pilot program in Columbus received great feedback, and OOS hopes to expand it across the state in other cities. “The Academy’s secretariat for State Affairs commends the OOS and its leadership for this innovative approach to this practice management issue,” said Academy Secretary for State Affairs Cynthia A. Bradford, MD. The secretariat for State Affairs selected the OOS as a 2007 State Affairs Star Award recipient for its work on the Ophthalmic Technician Training School. Three other societies also received the State Affairs Star Award for their outstanding programs and were recognized during the Annual Meeting:
People Ellen R. Strahlman, MD, MHSc, has been named vice president of worldwide business development at Pfizer. Dr. Strahlman is a graduate of Harvard University, The Johns Hopkins School of Medicine, where she received her MD, and The Bloomberg School of Public Health at Johns Hopkins, where she received her MHSc. An active Academy member, she is also a member of the Academy Foundation’s advisory board. The Association of American Medical Colleges has honored M. Roy Wilson, MD, with the Herbert W. Nickens Award. Dr. Wilson is chancellor of the University of Colorado, Denver and chairman of the board for the University of Colorado Hospital, and he has conducted a breadth of research on glaucoma and minorities. Pressure for Physician Accountability Two years ago the Centers for Medicare and Medicaid Services (CMS) initiated the Physician Voluntary Reporting Program in an effort to improve the quality of care beneficiaries receive. CMS has a long history of implementing quality initiatives, and it recently documented positive results from hospital quality reporting. PQRI update. Congress established a 1.5 percent Medicare bonus for physicians who voluntarily chose to participate in CMS’ 2007 Physician Quality Reporting Initiative from July 1 through Dec. 31, 2007. Nearly 60 percent of Academy members participated in this pilot program. The goal of the Academy’s efforts remains providing ophthalmologists with a way to participate in the bonus program should they choose to. In anticipation of continuation of the program, the Academy worked with ophthalmic subspecialties through the AMA Physician Consortium for Performance Improvement to create six qualified eye care measures. The Academy has also joined with the AMA, American College of Surgeons and others to ensure that these quality-reporting efforts remain voluntary and use measures that are evidence-based and are developed by physician organizations. Pressure for performance measures. Owing to rising health care costs, employers and consumers have been putting pressure on physicians, payers and the health care system to provide information that differentiates physicians on their quality of care. In addition, policy makers support moving to a pay-for-performance (P4P) system that rewards physicians on quality, not solely on quantity. CMS is currently working to create a data “value exchange” to collect and share information about physicians, which it expects would lead to an improvement in the quality and cost of available health care. Grants and other support will be provided to community health groups that form to review physician-level performance measurement results from Medicare and private insurers. Looking toward the future. Physicians are rightly skeptical of such P4P programs after experiencing ranking by private plans that couldn’t differentiate between specialist and subspecialist, or between patient severity-of-illness issues. The jury is still out on whether physician quality reporting programs will have a positive impact on medicine and patient outcomes. The Academy’s task force on P4P implementation is at the table to make certain that ophthalmologists are heard and that any future programs don’t repeat the mistakes of past programs. Challenges related to data accuracy and severity-of-illness issues must be overcome to produce fair results in ranking physicians. |
||||
|
|