American Academy of Ophthalmology Web Site: www.aao.org
The Academy’s New EVP and CEO: Dr. Parke
The Academy’s New EVP and CEO: Dr. Parke The Academy is proud to announce that it has selected David W. Parke II, MD, as its new executive vice president (EVP) and CEO.
Starting this April, he will succeed retiring EVP/CEO H. Dunbar Hoskins Jr., MD, who has led the Academy since 1993. “Dr. Parke brings an exceptional mix of clinical, academic, business and organizational expertise to this position,” said Academy president Michael W. Brennan, MD.
Dr. Parke has served on the Academy’s board of trustees since 2000 and was the 2008 Academy president. Dr. Parke is currently the president and CEO of the Dean McGee Eye Institute in Oklahoma City, one of the nation’s largest nonprofit facilities devoted solely to research, clinical care and education in ophthalmology and vision science. He is also currently serving as professor and chairman of ophthal mology at the University of Oklahoma College of Medicine, as well as vice chairman of the board of directors of the Ophthalmic Mutual Insurance Company.
The Academy’s search committee, comprising seven ophthalmologists as well as an outside executive search consultant, conducted an aggressive, competitive search starting in August 2008.
On accepting the position, Dr. Parke said, “My career as an ophthalmologist now will be dedicated to serving the profession I love. We have all benefited inestimably from the skills and commitment of Dr. Hoskins. He has led us all with a sure hand through many difficult challenges over the past 16 years, and our profession has fared well under his stewardship. I pledge to dedicate my best efforts to the same end.”
Dr. Hoskins noted that Dr. Parke has a full grasp on the needs of the profession. “One thing that has always impressed me about Dr. Parke is that he understands that the community, patients and our profession must come before individual needs,” said Dr. Hoskins. “This philosophy, combined with his incredible experience, will serve our members and our profession very well. I am proud that he will be the Academy’s next executive vice president.”
2009 Mid-Year Forum
The Academy’s Mid-Year Forum will be held April 22–25 at the Capitol Hilton in Washington, D.C. This annual policy meeting brings together leaders throughout ophthalmology, including the Academy’s board of trustees and leadership from various state, subspecialty and specialized interest societies.
Attendees will have the opportunity to participate in a series of Mid-Year Forum sessions covering the following topics: primary eye care and the role of the ophthalmologist; Medicare physician payment reform; physician relationships with device and pharmaceutical companies; the Academy’s advocacy efforts on the state and federal level; how communication strategies with mass audiences are evolving and impacting the Academy and its partner societies; and electronic health care.
The session on primary eye care and the role of the ophthalmologist will focus on how ophthalmology implements its lead role in an integrated eye care delivery team. The session will also examine various practice models and how to determine the importance of a long-term relationship—from a pediatric to a senior patient—while maintaining an optimal level of quality eye care.
Preceding this year’s Mid-Year Forum is Congressional Advocacy Day, an opportunity for all ophthalmologists to participate in advocacy at the federal level.
Academy members are strongly urged to attend this important event. Advocacy Day participants will learn about key Academy priorities during an evening briefing on April 22 and will head to Capitol Hill on April 23 for congressional visits arranged by the Academy’s Washington, D.C., staff. Of course, those members who attend Congressional Advocacy Day are welcome to stay for the Mid-Year Forum.
Registration for Congressional Advocacy Day and the Mid-Year Forum opens this month on the Academy’s Web site. For more information, visit www.aao.org/myf or contact Gabrielle Naughten at email@example.com or 415-561-8565.
On Nov. 13, voting opened for four positions on the 2009 board of trustees. One month later, voting closed and the results are as follows:
For more information on the Academy’s board of trustees, visit www.aao.org/bot.
Nominations for the Academy Board
By David W. Parke II, MD
As past-president of the Academy, it is my privilege to serve as chairman of the Academy’s nominating committee in 2009. This committee represents a variety of interests within the Academy and is charged with identifying appropriate candidates for the open positions on the 2010 board of trustees.
We are especially interested in identifying leaders in our profession with experience in confronting the critical issues facing organized medicine and who reflect the strength and diversity of our members. The Academy’s leaders should be knowledgeable, experienced and prepared to devote the time and energy required by a large organization in these challenging times. This work is both demanding and rewarding for those interested in helping to assure the Academy’s success and responsiveness to members. With these characteristics in mind, I ask you to assist the committee by suggesting appropriate candidates for the following positions in 2010:
Thank you for your interest and participation in this process. Membership participation is vital, not only for the Academy but also for our collective goals of being able to provide appropriate, accessible, affordable eye care to the public. I look forward to receiving your suggestions as we seek to identify our profession’s future leaders.
Please send your confidential suggestions by Feb. 6 to the following address: David W. Parke II, MD, Nominating Committee Chair, American Academy of Ophthalmology, P.O. Box 7424, San Francisco, CA 94120-7424. Suggestions also can be e-mailed to firstname.lastname@example.org or faxed to 415-561-8526.
AAOE Announces Its New Board of Directors
Susan Lustig, JD, chief operating officer of Elite Eyecare Medical Group, assumed her one-year term as chairwoman of AAOE. Sandra Farr, CPC, CCS-P, OCS, has assumed the position of past chairwoman. AAOE also welcomed two new board members: Albert Castillo and Elise Levine, OCS.
For more information on members of the AAOE board, visit www.aao.org/aaoesite/board_of_directors.cfm.
The Academy Honors Latest Life Members
The physicians below have been members of the Academy for 35 consecutive years. The Academy honors them for their support by granting them “life” status:
Robert I. Adler, MD
International Ophthalmologist Education Award
The Academy is pleased to announce the recipients of the International Ophthalmologist Education Award for 2008. This award acknowledges Academy members who have demonstrated their commitment to staying current with advances in medicine through participation in CME and professional development activities.
Carlos A. Diaz, MD (Argentina)
The award is open to all international members not currently enrolled in a training program. To receive this award, members must obtain 90 CME credits within three years after applying for the award.
To apply, visit www.aao.org/international.
Renew Your Academy Membership for 2009
By now you should have received your membership renewal packet in the mail. Renew immediately so you can continue to take full advantage of all the benefits of Academy membership.
To ensure uninterrupted benefits, your Academy membership dues must be paid by June 1.
To renew your membership online, visit www.aao.org/member/paydues. You also can renew by mail, fax or phone, as specified in your renewal packet.
If you have questions, please contact Member Services by phone, 866-561-8558 (toll-free in the United States) or 415-561-8581, by fax, 415-561-8575, or by e-mail, email@example.com.
Why Create a Long-Term Patient Relationship?
You will find the answer in the January issue of Practice Management Pearls. Published quarterly, this e-newsletter is sent to all Academy members and features a sampling of the extensive resources available to AAOE members.
Look for your quarterly issue to arrive by e-mail no later than Jan. 31. Next month, you will be able to access the articles online at www.aao.org/aaoe.
Need Coding Advice? Codequest Experts Are on the Road
Get up to speed on the trickiest coding conundrums by attending a Codequest course.
Sponsored by AAOE and your state or subspecialty society, Codequest is a comprehensive, state-specific, half-day course featuring the most up-to-date and clinically relevant coding information for ophthalmologists, managers and billers.
For a list of courses, visit www.aao.org/aaoe/codequest.
Q: I have a sizable LASIK practice with many satisfied patients. Admittedly, I also have several patients who claim side effects. I work closely with them to ameliorate those effects.
Last April, there was an FDA panel meeting on quality-of-life issues for refractive surgery patients. How should the panel recommendations be incorporated into my practice?
A: The FDA panelists’ recommendations are relatively simple: Strengthen the information you provide to patients about contraindications and potential side effects. This message can be done in advertising, screening procedures and the informed consent process. A few examples follow:
Of note, the FDA panel did not issue these recommendations as guidelines for physician advertising and said that inappropriate advertising would fall under Federal Trade Commission regulation. The panel acknowl edged that issues of inadequate informed consent and improper patient screening may fall under medical malpractice statutes.
With respect to refractive advertising, be aware that inappropriate or overreaching advertising claims can be used to supplement a plaintiff ’s malpractice suit. It can be successfully argued that superlative claims for refractive procedures lured a patient into the physician’s office, where the stated or implied promise of a particular result was unfulfilled. Civil damages awarded for such claims have no tortreform-enabled dollar cap. The awards can be staggeringly high.
For more information about physician advertising and informed consent, visit www.aao.org/about and click “Ethics.” To submit a question for this column, contact the Ethics Committee staff at firstname.lastname@example.org.
Get Savvy to the Latest Coding Changes
Use the AAOE’s newest coding resources to get up to speed in 2009. The 2009 Ophthalmic Coding Coach (#012354) and Ophthalmic Coding Coach CD-ROM (#012355) are comprehensive coding references with detailed content on each CPT code affecting ophthalmology. Each is priced separately at $195 for members and $263 for nonmembers.
Buy the book and CDROM together and save 30 percent. This Ophthalmic Coding Coach Kit (#012356) is priced at $275 for members and $368 for nonmembers.
Gonioscopy Book Revised
The Color Atlas of Gonioscopy (#0212357) is a comprehensive introduction for clinicians wishing to be proficient in examining the anterior segment of the eye.
The second edition features a reader-friendly format; updated text, references and review of disorders evaluated by gonioscopy; and new chapters on selective laser trabeculoplasty, ultrasound biomicroscopy and anterior segment imaging. The book also includes a DVD-ROM of video clips demonstrating basic and advanced gonioscopic techniques.
The Color Atlas of Gonioscopy costs $69 for members and $89 for nonmembers.
New Patient Products for the New Year
Check out the Academy’s latest patient education materials:
Focal Points 2009: Online and in Print
The 2009 print version of the Academy’s Focal Points CME program features 12 modules on hot clinical topics. Combining the latest research findings with concise clinical discussions on diagnosis and treatment of a specific disease or condition, every module also includes the popular “Clinicians’ Corner”—an experts’ forum on controversial clinical issues discussed in the module.
Purchase of the print version includes access to Focal Points Online, which features video clips and direct links to online references. Subscribers also have the option of receiving only the online version at a reduced price. While the print modules will be mailed in four quarterly packets, online modules are published monthly.
This year’s module titles include:
Sample module. For a free sample of a past module, visit www.aao.org/focalpoints.
CME. Earn up to two AMA PRA Category 1 credits per module for a maximum of 24 credits per subscription.
Cost. A one-year subscription for the combined print/online package is $175 for members and $235 for nonmembers. The online version alone is $145 for members and $195 for nonmembers.
To order a 2009 subscription, visit www.aao.org/focalpoints or phone the Academy Service Center at 866-561-8558 (toll-free in the United States) or 415-561-8540.
San Francisco Welcomes Back the Academy
The 2009 Joint Meeting of the Academy and the Pan-American Association of Ophthalmology will take place Oct. 24–27 at the Moscone Convention Center in the Academy’s hometown, San Francisco. It will be preceded by the Academy’s Sub-specialty Day, Oct. 23–24, which will feature meetings in refractive surgery, retina, glaucoma, neuro-ophthalmology and pediatric ophthalmology.
For updates on the Joint Meeting, visit www.aao.org/2009.
Claim Your 2008 Atlanta CME Credits by Jan. 21
The CME credits that you earned at the 2008 Joint Meeting and/or Subspecialty Day must be reported by Jan. 21.
As a service to members only, the Academy maintains a transcript of Academysponsored CME credits earned, provided the member reports those credits to the Academy. Members also may report credits earned through other CME providers, so that a record of all CME credits earned is available on a single transcript.
To report your CME, go to www.aao.org/cme.
Enjoy Highlights of the 2008 Joint Meeting in Atlanta
If you missed a particular session from the 2008 Subspecialty Day or Joint Meeting, you can still catch up on the following highlights.
To take advantage of these highlights and more from past Annual Meetings and Subspecialty Days, select “Meeting Archives” at www.aao.org/meetings.
2008 Best of Show Videos
Congratulations to the recipients of the Best of Show video awards at the Joint Meeting in Atlanta. The seven winning videos were selected by the Annual Meeting Program Committee based on educational value, originality and expert use of medium. To view any of the 2008 videos online, select “Meeting Archives” at www.aao.org/meetings.
The Best of Show videos were:
2008 Best Papers
Congratulations to the authors of the Best Original Papers at the Joint Meeting in Atlanta. The 15 winning papers were selected by the panels in each of the 15 paper sessions. At the conclusion of each session, an expert panel conferred and selected the paper they considered the best of the group.
Sunday’s Best Papers were:
Monday’s Best Papers were:
Tuesday’s Best Papers were:
To view the Best Papers abstracts, go to www.aao.org/meetings, click “Meeting Archives” and “2008 Online Program,” and type in the paper’s Event Code.
Illinois Association of Ophthalmology’s Outreach in Vietnam
“This was a fantastic opportunity for skills transfer, global outreach and cultural exchange,” said Illinois Association of Ophthalmology (IAO) member, Ronald C. May, MD. Last October, Dr. May spearheaded an effort to bring an IAO group to Hanoi, Vietnam.
During a two-week course at the Vietnam National Institute of Ophthalmology in Hanoi, IAO members, including James A. Katz, MD, Chitra V. Nadimpalli, MD, Marie E. Rosselson, MD, and executive director Richard Paul, trained 15 ophthalmologists in phaco technique as they begin a transition from the extracapsular procedure.
Eye screenings and evaluations also were conducted in several locations to assess the need for future mission trips. In addition, the group met with the directors of the provincial eye clinic in Dong Ha and the Quang Tri Secondary Medical School to get a better sense of existing eye care needs and to establish more supportive long-term relationships that can be sustained in the future.
“This is the start of what we hope will be an enduring relationship with our colleagues in Vietnam and the patients they serve,” said Dr. Katz. “We certainly envision future efforts in this area, as the need is great.”
Your Voice Needed at Advocacy Day
The Academy’s 2009 Congressional Advocacy Day is scheduled for April 22 and 23. The annual event strengthens ophthalmology’s presence on Capitol Hill, builds support for key legislative issues and ensures quality eye care for patients. A briefing kicks off the event on the evening of April 22 at the Capitol Hilton, where attendees will get tips on effective lobbying, be briefed on key legislative priorities and receive two CME credits for participating. On April 23, participants will put this knowledge to work when they meet with members of Congress and congressional staff. The Academy will schedule all meetings, and there is no fee to participate. For those members who are new to advocacy, mentors will be available during registration.
This year’s Congressional Advocacy Day will focus primarily on Medicare reimbursement and optometric scope of practice. Thanks in part to the influence of ophthalmologists at last year’s Congressional Advocacy Day and their sustained efforts throughout this past spring, Congress passed the Medicare Improvements for Patients and Providers Act of 2008. The legislation gave physicians a temporary, 18-month reprieve from both the 10.6 percent physician Medicare payment cut implemented last July and the 5.5 percent cut scheduled for the beginning of this year. Instead, physicians continued to receive last January’s 0.5-percent positive payment update through the end of 2008 and a 1.1 percent increase beginning this month. With a 21.6 percent cut being threatened on Jan. 1, 2010, the fight is not over. Your participation in Advocacy Day will protect ophthalmology and help advance a permanent solution for reforming Medicare physician payment.
Other advocacy issues include children’s vision, NEI funding and optometry’s role in Medicaid. In April 2007, Reps. Jan Schakowsky (D–Ill.) and Mary Bono Mack (R–Calif.) introduced the Optometric Equity in Medicaid Act of 2007 (H.R. 1983) to require Medicaid coverage of medical and surgical services provided by optometrists—services that Medicaid currently covers when a physician provides them. This is one of the American Optometric Association’s top legislative priorities. In the 110th Congress, H.R. 1983 got 55 cosponsors. Introduction of a Senate companion bill is anticipated. Protecting patients from surgical practice by optometry remains a priority issue for the Academy. Let your voice be heard this April at the Academy’s 2009 Congressional Advocacy Day.
For more information, go to www.aao.org/meetings and click “Mid-Year Forum.”