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Young Ophthalmologists
Yo info

Support provided by Allergan

March 2008

YO Info™ is the American Academy of Ophthalmology's newsletter for young ophthalmologists (YOs) — those in training as well as in their first few years in practice.

This newsletter provides YOs with information about practice management, coding and insurance questions, balancing work and family, and many other issues relevant to YOs. You'll also learn more about resources and services that are already available to you from the American Academy of Ophthalmology and the American Academy of Ophthalmic Executives (AAOE).

Share your feedback or let us know stories you would like to see in a future YO Info by sending an e-mail to

Practice Management
Top 10 Marketing Tips for Your Practice
Administrators and managing physicians often view marketing solely as advertising to attract new patients. Marketing is stereotyped as newspaper ads, billboards and direct mail campaigns, with LASIK surgery advertising currently being the most obvious. Marketing is in fact, however, any activity that moves your practice in a desired direction..

Negotiating Your First Contract: What to Say and How to Say It
You have received an offer. It looks good, but lacks a few features that you were expecting. You’re not sure what to do next. On the one hand, it’s a great group in an attractive location. But some of the terms are less attractive than those in other employers’ offers and there is no mention of partnership. What do you do?

Saying No
We are achievers. We are competitors. We have conquered the medical education system and have successfully joined the ranks of ophthalmologists. We are capable, bright, dedicated and hard-working. We take care of people for a living, and many of us take care of family members at home. However, we rarely turn our attention, energy and force of will toward taking care of ourselves.

One-to-One: Cynthia Bradford
Cynthia Bradford, MD, is the Academy’s current Secretary for State Affairs. She is a professor of ophthalmology at the University of Oklahoma and practices at the Dean McGee Eye Institute. She writes about how a session with a patient transformed her into an “accidental leader.”

Events & Resources

Discounted donation minimum for residents to attend Mid-Year Forum reception
Residents attending the Mid-Year Forum can take advantage of a special opportunity to attend the OPHTHPAC reception for only a $25 donation (minimum donation is usually $365). Would you like to join us? Donate today.

Abstract submitter for Atlanta closes April 8
Don’t miss the deadline to submit abstracts for scientific exhibits, papers/posters and videos. More details about the Annual Meeting online abstract submitter in Presenter Central.

Preferred Practice Patterns: Dry Eye Syndrome
As a service to its members and the public, the Academy has developed a series of guidelines called Preferred Practice Patterns™ (PPP) that identify characteristics and components of quality eye care. The YO Info newsletter provides a link to a PPP to help familiarize young ophthalmologists with this important resource.