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Young Ophthalmologists
Yo info

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July 2008

YO Info™ is the American Academy of Ophthalmology's newsletter for young ophthalmologists (YOs) — those in training as well as in their first few years in practice.

This newsletter provides YOs with information about practice management, coding and insurance questions, balancing work and family, and many other issues relevant to YOs. You'll also learn more about resources and services that are already available to you from the American Academy of Ophthalmology and the American Academy of Ophthalmic Executives (AAOE).

Share your feedback or let us know stories you would like to see in a future YO Info by sending an e-mail to

Practice Management
Branding on a Budget
Companies, large and small, are paying top dollar to create and promote their brand(s). They hire research firms to survey the consumer, consultants to interpret the data and marketing agencies to take the findings and develop brands, visuals, names and tag lines. The costs associated with this formal branding process can be significant. However, it is not an all-or-nothing situation. You possess numerous tools to help develop your own brand.

CAR: Your Inside Connection to the Board of Trustees
One of the most interesting and intriguing aspects of the Academy is its governance.  For example, did you know that the Academy has a Council made up of representatives from 52 state societies, as well as 29 subspecialty and specialized interest societies?

Amazing Benefit of the O.N.E Network: Online Journals
The benefits of the Ophthalmic News & Education (O.N.E.) Network are numerous. But one of our favorites is the free access to journals online. If you compare the cost of purchasing each individual journal to the cost of an annual membership to the Academy, you will quickly see the benefits of being an Academy member.

YO Spotlight: Diana Shiba, MD
Diana Shiba, MD, is a resident at the University of California, San Diego, who has already been active in California politics, as well as the AMA. The following interview highlights Dr. Shiba’s philosophy about the practice of medicine, as well as her drive and dedication to preserve the sanctity of medicine for doctors and patients alike.

Events & Resources

Join Us in Atlanta for the YO Program and YO Lounge!
Have you registered for the Joint Meeting and booked your housing yet? From free Wi-Fi in the new YO Lounge to the expertise of practice management consultants like Wesley Millican, you won't want to miss all the events and resources designed especially for young ophthalmologists.

Meeting Courses Cater to YOs
This year's Joint Meeting with the European Society of Ophthalmology features numerous courses and events for ophthalmologists in their first few years of practice, including a special session on "Training, Globalization and the Young Ophthalmologist." Browse the Online Program.

Preferred Practice Patterns: Cataract in the Adult Eye
As a service to its members and the public, the Academy has developed a series of guidelines called Preferred Practice Patterns™ (PPP) that identify characteristics and components of quality eye care. The YO Info newsletter provides a link to a PPP to help familiarize young ophthalmologists with this important resource.