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Yo Info

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January 2013

YO Info™ is the American Academy of Ophthalmology's newsletter for young ophthalmologists (YOs) — those in training as well as in their first few years in practice.

This newsletter provides YOs with information about practice management, coding and insurance questions, balancing work and family, and many other issues relevant to YOs. You'll also learn more about resources and services that are already available to you from the American Academy of Ophthalmology and the American Academy of Ophthalmic Executives (AAOE).

What Every Ophthalmologist Must Know About Coding and Reimbursement, Part 1
Coding is not for amateurs. With impending fee cuts and increase in overhead, practices can’t afford to chronically submit incorrect claims with the hopes that the errors can be corrected the second or third time around. A little known fact is that perpetual resubmission of claims triggers audits. A great New Year’s resolution is to take steps to submit correct claims the first time.

Practice Management
How to Get an Effective Practice Website
Providing quality medical care is paramount to a practice’s success, but informing current and potential patients and colleagues of your practice’s offerings is equally vital. Every medical practice should have an effective Web strategy for site development and maintenance, marketing activities and metrics tracking and strategy optimization based on the results. Practices that institute and maintain a well-thought-out online presence tend to be more successful than those that lack a strategy or those that implement only a partial strategy. Here are some pointers for getting it right.

How I Found My Job: Tips from Your 2013 YO Info Editorial Board
As both patient and physician populations continue to age, the demand for ophthalmologists has continued to rise, thereby providing numerous employment opportunities for those young ophthalmologists on the market for the first time. This job-search process can be both an exciting and daunting one, the outcome of which can define your personal and professional happiness for years to come. As such, there are many factors to keep in mind. Where are the best places to find job opportunities? How do I select a practice that will be a good fit for me? What type of questions do I need to ask when talking with a practice? Sharing from their own job-search experiences, your 2013 YO Info editorial board offers their tips on landing your dream position.

The Man in the Hot Seat: An Interview with 2013 Academy President Paul Sternberg Jr., MD
It seemed like a minor volunteer post to take on, when Paul Sternberg Jr., MD, was asked to become president of his state ophthalmology society. Yet just days later, he got a call from Georgia state Sen. Charles Walker about a scope-of-practice bill recently introduced in the legislature. Because the senator didn’t want the bill to be heard on the floor, he more or less demanded that Dr. Sternberg appear in his office the following Monday (he called on a Friday) to work out a compromise with an optometry leader. Dr. Sternberg’s busy surgery schedule at Emory University didn’t matter.

Help Us Improve YO Info! Take Our Brief Survey
If you haven’t had a chance to respond to our reader survey yet, would you answer seven questions for us? It should only take a couple minutes, but will help us tailor coverage to the needs and interests of our readers. Thanks! Take the survey.

Academy Online Community Highlights
YO Info picks the most relevant highlights from recent discussions among your peers.

News in Brief
2012 EyeWiki Contest Winners Announced
The winners of the third-annual EyeWiki contest for residents have been announced. Four YOs will get an all-expenses-paid trip to this year’s Mid-Year Forum based on their stellar contributions to EyeWiki. Winners:

Did You Miss These? Articles Your Peers Wrote
YO Info wouldn't be possible without the hard work and dedication of several volunteers, including a number of physician authors. Thank you to all our 2012 volunteer writers:

How to Write for YO Info
Did you know some of the YO Info stories you enjoy each month were written by your peers? And we’re always looking for new writers. To apply, email a 500-word writing sample and your CV to Sample should cover a topic relevant to residents and physicians in their first five years of practice: practice management, advocacy, finding a job or a clinical pearl on a topic of your choice.

YO Program, Networking with the Experts Recordings Now Available
Whether you missed last year’s YO Program in Chicago or want to refresh your memory of a particular discussion, you can now view all or part of both the program and Networking with the Experts. Access recordings.

Featured Academy Resources