JUL 22, 2013
Leveraging the Media for Public Safety
As the Northeast bakes in the summer’s first true heat wave, I thought it a great opportunity to crank the office A/C and pen a quick post about your communication secretariat. We recently completed a campaign to educate the public about the risk of eye injuries from fireworks and the help, treatment and care that ophthalmologists can provide in local communities, as leaders of an integrated eye care team.