AAO Card Pack

Reserve space in the only card pack that will be mailed to advance registrants from the Academy. You provide the artwork, we will print, collate and ship.

• Each double-sided 4-color card measures 5.5 inches by 8.5 inches.
• Cost-effective marketing tool to drive traffic to your booth.
• Include a call to action and measure the results when attendees bring the card to your booth, or invite attendees to your event.

The card deck is limited to 20 cards.

Content of the card must be pre-approved by the Academy.

Distribution/Media Reach

The AAO Card Pack will be mailed Aug. 17 to approximately 4,000 domestic professional attendees pre-registered for AAO 2022. Packs will be received about three weeks before the meeting in Chicago.

Cost

$2,400 Base price for a double sided, 4-color card (5.5 inches by 8.5 inches).

Upgrade Options

For an additional cost you may ensure that your card appears within the first 5 cards or is the last card in the deck - visible through the cellophane mailing wrapper.

• $700 Card appears in the first 5 cards
• $1,400 Last card in pack

Restrictions

Only AAO 2022 exhibitors may reserve Academy annual meeting-related marketing opportunities.

Assignment

All promotional opportunities are available on a first-come basis and are assigned at the discretion of the Academy.

Commitment Deadline

July 1

Artwork Requirements

Each double sided, four-color card measures 5.5 inches by 8.5 inches.

• Trim: 5.5 inches by 8.5 inches
• Bleed: 0.125 inch bleed all around
• Final file: High resolution PDF with trim marks and bleed.

Artwork Pre-Approval Deadline

July 8

All advertising copy must be pre-approved by the Academy. Email artwork to Abigail Greber, Promotions Manager, for approval.

Final Materials Due

July 22

Email print-ready artwork (under 10 MB) to Abigail Greber. If the artwork is larger than 10 MB use a file transfer service (Hightail or WeTransfer).