Engage with the audience before, during and after the Academy's annual meeting.
Using Twitter During the Meeting
Presenters are encouraged to tweet about their sessions. Use the official meeting hashtag #aao2018 to have your tweet appear in the AAO Twitter feed.
Conference attendees increasingly use social media during multi-day events like the Academy's annual meeting. The 280-character message limit and ease of “live tweeting” by mobile phone makes Twitter the tool for interacting with presenters and fellow attendees. You can expect that at least some of those attending your presentation(s) may spend much of it bent over their smartphones. While the change in eye contact can be disconcerting, recent studies show that “live tweeting” presentations actually increases listener retention because their posts serve a similar function to note taking.
Twitter gives you a chance to continue the conversation with audience members after your presentation. It can even provide immediate feedback on your talk. If you prepare accordingly, social media can enrich your presentation for both you and your audience.
If You’re Already on Twitter:
- Post a tweet or two before the meeting to promote your session. Include your twitter handle.
- Include your username in relevant presentation slides. If you want audience members to “mention” you when they share quotes or points from your talk, share your username at the beginning. (Example, “Great #yoprogram moderation by @bill_lloyd this morning.”)
- Encourage attendees to continue the conversation with you on Twitter after your presentation.
- Remind attendees to use the official meeting hashtag - #aao2018 - with all posts from the presentation.
- Review the meeting hashtag feed after your session to see if audience members shared quotes or asked questions. Respond or retweet as you see fit.
If You’re NOT on Twitter:
- Don’t feel compelled to create an account right before the meeting (Twitter works best when you use it organically).
- Review helpful articles about how to get started on Twitter and how to tweet.
- Consider reviewing the #aao2017 hashtag feed to see how Twitter was used during AAO 2017. You don’t need a Twitter account to do so.
Academy Policy: Photography and Social Media
Review the policy for attendee use of photography and social media at the Academy’s annual meeting and Subspecialty Day. It is intended to strike a balance between the needs of scientists, physicians and other health care professionals, patients, and advocates for the latest ophthalmic information and the needs of presenters to protect their proprietary content from unauthorized use.