The Code of Ethics of the American Academy of Ophthalmology applies to the American Academy of Ophthalmology and to its Fellows and Members in any class of membership, and is enforceable by the American Academy of Ophthalmology.

Code of Ethics, pertinent principles and rules relating to advertising and communications to the public.

Code of Ethics, BCSC Companion Guide includes guidance on many ethical issues, plus case studies, history, and related resources. Available only as PDF. 2005 publication.

Create educational activities for ethical dilemmas in advertising using prepared presentations.

An ethics case study about advertising with the word "best".

This podcast series from the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Chan and Dhindsa discuss the FTC's requirements for substantiation of all claims made in professional advertising in relatio…

Guidelines about providing truthful, informative advertising for refractive procedures.

Ask the Ethicist, an ethics case study in advertising and FDA warning letters to ophthalmologists.

Ask the Ethicist, an ethics case study in advertising and patient testimonials.