Browse Topics - American Academy of Ophthalmology

1-17 of 17 results

Code of Ethics Revision to Rule 13, Communications to the Public

NOV 07, 2022

This document describes a revision to Rule 13 of the Code of Ethics that becomes effective on January 1, 2023.

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Code of Ethics - Advertising

FEB 18, 2022

Code of Ethics, pertinent principles and rules relating to advertising and communications to the public.

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Code of Ethics

JAN 01, 2022

The Code of Ethics of the American Academy of Ophthalmology applies to the American Academy of Ophthalmology and to its Fellows and Members in any class of membership, and is enforceable by the American Academy of Ophthalmology.

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Advisory Opinion - Advertising Claims Containing Certain Potentially Misleading Phrases

SEP 15, 2020

Advisory Opinion of the Code of Ethics about advertising claims containing certain potentially misleading phrases, for the ethical Ophthalmologist.

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BCSC Companion Guide: The Profession of Ophthalmology, 2005

JUL 21, 2020

Code of Ethics, BCSC Companion Guide includes guidance on many ethical issues, plus case studies, history, and related resources. Available only as PDF. 2005 publication.

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Advisory Opinion - Communications to the Public

APR 24, 2020

Advisory Opinion of the Code of Ethics about appropriate communications to the public.

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Educational Activity - Ophthalmic Advertising

FEB 26, 2020

Create educational activities for ethical dilemmas in advertising using prepared presentations.

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Fundamental Ethical Issues in Ophthalmic Advertising

FEB 26, 2020

Academy ethics guidelines on ophthalmic advertising. Comprehensive overview including: case studies, ethics statements, articles, and additional resources.

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Ask the Ethicist: Advertising the "Best" Practice

OCT 10, 2018

An ethics case study about advertising with the word "best".

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Ask the Ethicist - Promoting Surgery with Vacation Discount Program

JUN 01, 2017

Ask the Ethicist - an ethics case study about advertising a practice with a vacation discount program.

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04:06

Advertising and Substantiation of Claims from the Ethics Committee

from Ethics Committee FEB 02, 2017 By R V Paul Chan, MD, FACS, MBA, Hardeep S Dhindsa MD

This podcast series from the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Chan and Dhindsa discuss the FTC's requirements for substantiation of all claims made in professional advertising in relatio…

Redmond Ethics Center Multimedia

03:38

Potentially Misleading Use of Awards in Ophthalmic Advertising from the Ethics Committee

from Ethics Committee FEB 02, 2017 By Hardeep S Dhindsa MD, R V Paul Chan, MD, FACS, MBA

This podcast series form the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Dhindsa and Chan discuss the appropriate use of awards in ophthalmic advertising in relation to Rule 13 of the Code of Ethic…

Redmond Ethics Center Multimedia