Advisory Opinion of the Code of Ethics about advertising claims containing certain potentially misleading phrases, for the ethical Ophthalmologist.

Advisory Opinion of the Code of Ethics about appropriate communications to the public.

Academy ethics guidelines on ophthalmic advertising. Comprehensive overview including: case studies, ethics statements, articles, and additional resources.

The Code of Ethics of the American Academy of Ophthalmology applies to the American Academy of Ophthalmology and to its Fellows and Members in any class of membership, and is enforceable by the American Academy of Ophthalmology.

This podcast series from the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Chan and Dhindsa discuss the FTC's requirements for substantiation of all claims made in professional advertising in relatio…

Guidelines about providing truthful, informative advertising for refractive procedures.

Ask the Ethicist, an ethics case study in advertising and FDA warning letters to ophthalmologists.

Ask the Ethicist, an ethics case study in advertising and patient testimonials.