My Dashboard
My Education
Find an Ophthalmologist
Home
For Ophthalmologists
Meetings
AAO 2021
Meeting Information
Past and Future Meetings
Contact Information
Virtual Meeting Guide
Policies and Disclaimers
Program
Program Search
Program Highlights
Program Committees
CME
Meeting Archives
Expo
Registration
Hotels & Travel
Hotel Reservation Information
New Orleans
International Attendees
Hotel Meeting Space
Presenter Central
Presenter Central
Abstract Selection Process
Submission Policies
Subject Classification/Topics
Instruction Courses and Skills Transfer Labs
Papers and Posters
Videos
Grand Rounds Symposium
Program Participant and Faculty Guidelines
Faculty Development Program
Exhibitors
Exhibitor Central
Exhibitor Portal Information
New Exhibiting Companies
Exhibitor Resources
Mid-Year Forum
Registration and Travel
Congressional Advocacy Day
Advocacy Ambassador Program
Program
Schedule
Sponsored Attendees
News
Ophthalmology Business Summit
Codequest
Codequest Instructors
Claim Codequest CME or CEU Credit
Eyecelerator
Clinical Education
COVID-19
Education
Browse All Education
Courses
Cases
Learning Plans
Interactive
Focal Points
Wills Eye Manual
Disease Reviews
Clinical Webinars
Diagnose This
Self-Assessments
Educational Centers
Glaucoma Education Center
Pediatric Ophthalmology Education Center
Laser Surgery Education Center
Myopia Resources
Oculofacial Plastic Surgery Center
Redmond Ethics Center
Journals
Guidelines
Browse All Practice Guidelines
Preferred Practice Patterns
Clinical Statements
Compendium Guidelines
Complementary Therapy Assessments
Medical Information Technology
Ophthalmic Technology Assessments
Patient Safety Statements
Choosing Wisely
Low Vision
Eye Care for Older Adults
Eye Disease Statistics
About the Hoskins Center
Multimedia Library
Browse All Videos and Audio
Clinical and Surgical Videos
Presentations and Lectures
1-Minute Videos
Master Class Videos
Basic Skills Videos
Interviews
Audio and Podcasts
Images
Submit an Image
Submit a Video
News
Browse All Clinical News
Editors' Choice
Headlines
Current Insight
CME Central
Browse All CME Activities
Claim CME Credit and View Transcript
CME Planning Resources
Complete Your Financial Disclosure
Joint Sponsorship Portal
LEO Continuing Education Recognition Award
Safe ER/LA Opioid Prescribing
Check Your Industry Payment Records
MOC
Resident Education
All Resident Education
OKAP and Board Exam Resources
OKAP Exam
Board Prep Resources
OKAP and Board Review Presentations
Study Flashcards
Resident Courses
Resident Videos
Cataract Master
Simulation in Resident Education
Diversity and Inclusion Education
Pediatric Ophthalmology Education Center
News and Advice from YO Info
PGY-1 and PGY-2 Resources
Membership
Join
Renew
Current Member
Volunteer
Physician Wellness
Member Directory
Member Obituaries
AAOE Membership
Advocacy
Advocacy News
Get Involved
Ways to Give
How to Get Involved
Congressional Advocacy
Support the Academy's Agenda
Research Legislation
Find Your Legislators
I Am an Advocate
Advocacy at Home
Advocate Tools
Best Practices for Advocating at Home
Social Media Toolkit
Letter to Editor
Town Hall Guide
Guide to Engaging With New Lawmakers
Resources
Attending a Political Fundraiser
OPHTHPAC
About Us
Join OPHTHPAC
OPHTHPAC Blog
Surgical Scope Fund
Support Surgery By Surgeons
Surgery By Surgeons Blog
Publications
EyeNet Magazine
Latest Issue
Archive
Subscribe
Advertise
Write For Us
Corporate Lunches
Contact
MIPS 2019
MIPS 2020
Focal Points
Ophthalmology
Ophthalmology Glaucoma
Ophthalmology Retina
YO Info
Scope
Subspecialties
Cataract/Anterior Segment
Comprehensive Ophthalmology
Cornea/External Disease
Glaucoma
Neuro-Ophthalmology/Orbit
Ocular Pathology/Oncology
Oculoplastics/Orbit
Pediatric Ophthalmology/Strabismus
Refractive Management/Intervention
Retina/Vitreous
Uveitis
IRIS Registry
About
Using the Registry
User Guide
Medicare Reporting
Maintenance of Certification
Non-EHR Reporting
Sign Up
Application Process
Why Participate
Once You've Applied: Getting Started
What Practices Are Saying About the Registry
Requirements
EHR Systems
Data & Technical Needs
Research
Registry Dashboard
News
Medicare Information
For Practice Management
Managing Your Practice
Coronavirus Resources
Reopening & Recovery
Practice Forms Library
Practice Management News and Advice
Listservs
Video Library
Ophthalmology Job Center
Benchmarking and Salary Tools
Academy Consultations
Consultant Directory
Coding
Codequest Events
Ask the Coding Experts
Coding Updates and Resources
Coding for Injectable Drugs
EM Documentation
ICD-10-CM
Ophthalmic Coding Specialist (OCS) Exam
Retina
Webinars and Events
Ophthalmology Business Summit
Codequest Courses
Annual Meeting
Course Submission Instructions
Mid-Year Forum
Webinar Recordings
IRIS Registry
Merit-Based Incentive Payment
Medicare and MIPS
MIPS
Quality
Promoting Interoperability
Improvement Activities
Cost
Avoid a Penalty
Resources
Medicare Participation Options
Medicare Advantage Plans
New Medicare Card
Provider Enrollment, Chain and Ownership System (PECOS)
Regulatory Compliance
HIPPA Resources
Office of Inspector General
Audits
OSHA
AAOE Membership
Join AAOE
Membership Benefits
Renew/Pay Dues
About AAOE
AAOE Board of Directors
AAOE Content Committee
Volunteer Opportunities
For Public & Patients
Eye Health A-Z
Symptoms
Glasses & Contacts
Tips & Prevention
News
Ask an Ophthalmologist
Patient Stories
No Cost Eye Exams
Español
A - Z de Salud Ocular
Síntomas
Anteojos y Lentes de Contacto
Consejos y Prevención
Noticias
Relatos de Pacientes
Exámenes de la vista sin costo
English
AAO 2021
Meeting Information
Past and Future Meetings
Contact Information
Virtual Meeting Help
Virtual Meeting Guide
Policies and Disclaimers
Program
Program Search
Program Highlights
Program Committees
CME
Meeting Archives
Expo
Registration
Hotels & Travel
Hotel Reservation Information
New Orleans
International Attendees
Hotel Meeting Space
Presenter Central
Presenter Central
Abstract Selection Process
Submission Policies
Subject Classification/Topics
Instruction Courses and Skills Transfer Labs
Papers and Posters
Videos
Grand Rounds Symposium
Program Participant and Faculty Guidelines
Faculty Development Program
Exhibitors
Exhibitor Central
Exhibitor Portal Information
New Exhibiting Companies
Exhibitor Resources
About
Who We Are
What We Do
About Ophthalmology
The Eye Care Team
Ethics and the Academy
History
Museum of Vision
Values
Governance
Council
Board of Trustees
Committees
Academy Past Presidents
Secretariats
Elections
Academy Blog
Academy Staff Leadership
Leadership Development
Awards
Laureate Recognition Award
Outstanding Advocate Award
Outstanding Humanitarian Service Award
International Blindness Prevention Award
Distinguished Service Award
Guests of Honor
Secretariat Award
Straatsma Award
Achievement Award Program
Artemis Award
EnergEYES Award
International Education Award
International Scholar Award
Commitment to Advocacy Award
Visionary Society Award
Financial Relationships
Policy Statements
Related Organizations
Subspecialty/Specialized Interest Society Directory
State Society Directory
Subspecialty/Specialized Interest Society Meetings
State Society Meetings
Resources for Societies
Year in Review
2019 Year in Review
Foundation
About
Funding Allocations and Sources
2019-2020 Annual Report
Annual Report Archives
News From the Chair
Foundation Staff
Our Impact
Partners for Sight
Donor Spotlights
Global Ophthalmic Community
Sponsorships
Patients and the Public
Giving Options
Our Supporters
Estate and Planned Giving
Ophthalmic Business Council
Orbital Gala
Why Attend
Photo Recap
Corporate Support Opportunities
Tribute Gifts
Silent Auction
Corporate Sponsors
Donate
Museum of the Eye Campaign
Museum Supporters
Museum of the Eye
Visit
Events
Explore
Research and Resources
Collection Search
Previous Exhibits
Oral Histories
Biographies
Volunteer
Mailing List
Donate
About the Museum
Museum Blog
Young Ophthalmologists
YO Info
Learn to Bill
Engage with the Academy
Senior Ophthalmologists
Scope
Practice Transitions
International Ophthalmologists
Global Programs and Resources for National Societies
Awards
Global Outreach
Residents
Medical Students
×
Log In
Create an Account
For Ophthalmologists
For Practice Management
For Public & Patients
About
Foundation
Museum of the Eye
COVID-19
Journals
Education
Education
Courses
Cases
Learning Plans
Interactive
Focal Points
Wills Eye Manual
Disease Reviews
Clinical Webinars
Diagnose This
Self-Assessments
Education Centers
Glaucoma Education Center
Pediatric Ophthalmology Education Center
Laser Surgery Education Center
Oculofacial Plastic Surgery Center
Redmond Ethics Center
Myopia Resources
Guidelines
Practice Guidelines
Preferred Practice Patterns
Clinical Statements
Ophthalmic Technology Assessments
Patient Safety Statements
Complementary Therapy Assessments
Compendium Guidelines
Medical Information Technology
Low Vision
Choosing Wisely
Eye Care for Older Adults
Eye Disease Statistics
About the Hoskins Center
Artificial Intelligence
Premium IOLs
Multimedia
Multimedia Library
Video
1-Minute Videos
Presentations and Lectures
Master Class Videos
Basic Skills Videos
Clinical and Surgical Videos
Interviews
Resident Lectures
Submit a Video
Audio and Podcasts
Images
Submit an Image
News
Clinical News
Editors' Choice
Headlines
Current Insight
CME
CME Central
Claim CME Credit and View Transcript
CME Planning Resources
Complete Your Financial Disclosure
Joint Sponsorship Portal
LEO Continuing Education Recognition Award
Safe ER/LA Opioid Prescribing
Check Your Industry Payment Records
MOC
Residents
Resident Education
OKAP and Board Exam Resources
OKAP Exam
Board Prep Resources
OKAP and Board Review Presentations
Study Flashcards
Resident Courses
Resident Videos
Cataract Master
Simulation in Resident Education
Diversity and Inclusion Education
Pediatric Ophthalmology Education Center
News and Advice from YO Info
PGY-1 and PGY-2 Resources
Clinical Education
/
Educational Centers
/
Redmond Ethics Center
/
Browse Topics
Narrow Your Results
Select a Topic
All topics
Advertising
Competence and Impairment
Conflict of Interest
Delegation and Comanagement
Expert Witness Testimony
Global Ophthalmology
Informed Consent and Confidentiality
Learning Curve
Patient Care
Professionalism and Collegiality
Research and Innovation
Unnecessary Procedures
Select Content Types
Advisory Opinions
Ask the Ethicist
Code of Ethics
Educational Activities
Information Statements
Multimedia
Online Courses
Policy Statements
Related Content
Fundamental Topics in Ethics
Advertising
Conflict of Interest
Competence and Impairment
Delegation and Comanagement
Expert Witness Testimony
Global Ophthalmology
Informed Consent and Confidentiality
Learning Curve
Patient Care
Professionalism and Collegiality
Research and Innovation
Unnecessary Procedures
Fundamental Topics in Ethics
Advertising
Conflict of Interest
Competence and Impairment
Delegation and Comanagement
Expert Witness Testimony
Global Ophthalmology
Informed Consent and Confidentiality
Learning Curve
Patient Care
Professionalism and Collegiality
Research and Innovation
Unnecessary Procedures
Your Selections:
Advertising
1-17 of 17 results
5
10
20
50
100
All
Advisory Opinion - Advertising Claims Containing Certain Potentially Misleading Phrases
SEP 15, 2020
Advisory Opinion of the Code of Ethics about advertising claims containing certain potentially misleading phrases, for the ethical Ophthalmologist.
Ethics Center
Comments
0
Views
103
BCSC Companion Guide: The Profession of Ophthalmology, 2005
JUL 21, 2020
Code of Ethics, BCSC Companion Guide includes guidance on many ethical issues, plus case studies, history, and related resources. Available only as PDF. 2005 publication.
Ethics Center
Comments
0
Views
444
Advisory Opinion - Communications to the Public
APR 24, 2020
Advisory Opinion of the Code of Ethics about appropriate communications to the public.
Ethics Center
Comments
0
Views
91
Educational Activity - Ophthalmic Advertising
FEB 26, 2020
Create educational activities for ethical dilemmas in advertising using prepared presentations.
Ethics Center
Comments
0
Views
97
Fundamental Ethical Issues in Ophthalmic Advertising
FEB 26, 2020
Academy ethics guidelines on ophthalmic advertising. Comprehensive overview including: case studies, ethics statements, articles, and additional resources.
Ethics Center
Comments
0
Views
227
Code of Ethics - Advertising
FEB 26, 2020
Code of Ethics, pertinent principles and rules relating to advertising and communications to the public.
Ethics Center
Comments
0
Views
175
Code of Ethics
JAN 01, 2020
The Code of Ethics of the American Academy of Ophthalmology applies to the American Academy of Ophthalmology and to its Fellows and Members in any class of membership, and is enforceable by the American Academy of Ophthalmology.
Ethics Center
Comments
0
Views
13056
Ask the Ethicist: Advertising the "Best" Practice
OCT 10, 2018
An ethics case study about advertising with the word "best".
Ethics Center
Comments
0
Views
11
Ask the Ethicist - Promoting Surgery with Vacation Discount Program
JUN 01, 2017
Ask the Ethicist - an ethics case study about advertising a practice with a vacation discount program.
Ethics Center
Comments
0
Views
35
Advertising and Substantiation of Claims from the Ethics Committee
from
Ethics Committee
FEB 02, 2017
This podcast series from the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Chan and Dhindsa discuss the FTC's requirements for substantiation of all claims made in professional advertising in relatio…
Redmond Ethics Center Multimedia
0
338
Potentially Misleading Use of Awards in Ophthalmic Advertising from the Ethics Committee
from
Ethics Committee
FEB 02, 2017
This podcast series form the Academy's Ethics Committee features experts who discuss ethical issues facing ophthalmologists. In this podcast, Drs. Dhindsa and Chan discuss the appropriate use of awards in ophthalmic advertising in relation to Rule 13 of the Code of Ethic…
Redmond Ethics Center Multimedia
0
47
Guidelines for Refractive Surgery Advertising
OCT 10, 2014
Guidelines about providing truthful, informative advertising for refractive procedures.
Ethics Center
Comments
0
Views
954
Advertising Your Refractive Practice
OCT 10, 2014
Concerns of the FDA and the FTC about advertising claims for devices and services related to refractive procedures.
Ethics Center
Comments
0
Views
14
Ask the Ethicist - FDA Warning Letters
MAY 01, 2013
Ask the Ethicist, an ethics case study in advertising and FDA warning letters to ophthalmologists.
Ethics Center
Comments
0
Views
47
Ask the Ethicist - Premium IOL Advertising
NOV 01, 2012
Ask the Ethicist, an ethics case study in advertising and premium IOL advertising.
Ethics Center
Comments
0
Views
75
Ask the Ethicist - Patient Testimonials
JUL 01, 2011
Ask the Ethicist, an ethics case study in advertising and patient testimonials.
Ethics Center
Comments
0
Views
175
Ask the Ethicist - Communications to the Public
MAR 01, 2008
Ask the Ethicist, an ethics case study in advertising and other communications to the public.
Ethics Center
Comments
0
Views
18
1-17 of 17 results
5
10
20
50
100
All