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  • Educational Activity - Ophthalmic Advertising

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    Create educational activities for ethical dilemmas in advertising using these presentations and case studies.

    Objectives

    After completing this education activity in Advertising, you should be able to:

    • State how the federal government is involved in medical advertising.
    • Discriminate between acceptable and unacceptable claims in advertisements.
    • Define advertising substantiation.

    See also: Code of Ethics - Advertising