Sunday, Nov. 12
Free Program! Come early as seating is limited. Must be registered for AAO 2017.
Use SPE14 to add this event to your calendar.
Explore The Golden Circle. This simple idea, discovered by Simon Sinek, explains the reason some organizations are more innovative, more profitable, command greater loyalty from customers and employees alike. It explains how these organizations are able to repeat their success over and over — and how you can too.
Any person or organization can explain what they do, some can explain how they are different or better, but very few can clearly articulate why. WHY is not about money or profit — those are results. WHY is the thing that inspires us and inspires those around us.
Examples like Martin Luther King, Jr. and the Wright brothers prove that great leaders think, act and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY.
- Explore why what we do becomes more powerful when we know why we do it.
- Learn how the Why can act as a filter, giving us an alternative perspective on our organizations, careers and even our lives.
- See the reason human connection through trust and authenticity is vital to an organization’s success.
- Learn how the Why can be used to create extraordinary results.
Breakout Session: Jumpstart to Personal Why Discovery
Sunday, Nov. 12
Everyone has a WHY: Your Why is the purpose, cause or belief that inspires you. Simon Sinek's online Why Discovery course guides you through a step-by-step process to discover your Why Statement. In this breakout session, Peter Docker will introduce participants to the process and get them started on the first building blocks towards discovering their personal Why. He will share tips and and answer questions to help you ensure you get the most from the interactive course. If you are inspired to explore your Why, this is a rare opportunity to learn directly from a Start With Why Igniter.
About the Presenter
Peter Docker is passionate about enabling people to be extraordinary so that they can do extraordinary things. Inspired by “The Golden Circle,” Peter helps individuals and organizations harness the power of Why. The result is extraordinary cultures and sustainable high performance. He illustrates his insights by drawing on examples from his previous flying, military and industry career to explain principles that can be applied in any business.
A leadership consultant and executive coach, Peter’s commercial experience extends across Europe, the Middle East and Africa, North America, Latin America, India and the Far East. He has engaged at senior levels with several of the world’s largest companies, developing an understanding of many industries including healthcare, banking and aviation.
Standing shoulder to shoulder with the Start With Why team since 2011, Peter works with organizations around the world to help them articulate their purpose, educate their leaders and to create cultures where each individual thrives. He has co-authored Simon Sinek’s next book, Find Your Why, A Practical Guide for Discovering Purpose for You and Your Team, scheduled for release later this year.
The American Academy of Ophthalmic Executives acknowledges the following companies for their generous support of the AAOE General Session:
- Regeneron Pharmaceuticals, Inc.