Ophthalmologists Business Summit
Innovations for leading a successful modern practice
March 24-25, 2018
Program Director: Ravi D. Goel, MD
Exclusively for Academy members.
Sponsored, in part, by a grant from Ophthalmic Mutual Insurance Company
8 to 8:30 a.m. — Breakfast Provided
Advanced Financial Analysis: Maximizing Profitability
8:30 to 10:30 a.m.
Speaker: Ron Rosenberg, PA, MPH, partner, Practice Management Resource Group
- Understand your financial statements and discern what they say about your business.
- Monitor your practice’s vital signs by creating a useful dashboard reporting system.
- Diagnose opportunities and threats using key performance indicators.
Group activity: Using mock data, attendees will learn the best methods for reading and analyzing financial statements.
10:30 to 10:45 a.m. — Break
Your Practice’s Online Reputation: Protecting and Promoting Your Practice
10:45 to 11:45 a.m.
Speakers: Ravi Goel, MD; Linda Harrison, PhD, director of risk management, OMIC
- Understand how social media can transform a practice.
- Learn to stand out as a “brand” and create recognition.
- Identify processes to manage your online reputation and drive referrals.
- Manage your risk:
- Responding to patient reviews.
- Avoiding litigation risk.
Group activity: Evaluate social media promotions and gain tangible tips for improving your practice’s online rating.
11:45 a.m. to 12:45 p.m. — Complimentary Networking Luncheon
Cybersecurity: Are you HIPAA Compliant and Is Your Data Protected?
1 to 2 p.m.
Speakers: Michael Dobkowski, CEO, Glacial Media; Linda Harrison, PhD, director of risk management, OMIC
- Review requirements for making your practice and website HIPAA compliant.
- Learn best practices for protecting your confidential medical records.
- Recognize the emerging security risk facing ophthalmology: Ransomware.
- Develop process-improvement strategies for cybersecurity surveillance.
- Risk management:
- Create a culture of cyber safety.
- Identify risks of personal health information disclosure in telemedicine.
- Prevent inadvertent breaches: the importance of training staff.
2 to 2:15 p.m. — Break
Transformational Leadership to Improve Your Practice and Create a Patient-Centered Culture
2:15 to 3:30 p.m.
Speakers: Robert F. Melendez, MD, MBA; Robert E. Wiggins, MD, MHA
- Learn why transformational leadership is key to succeeding in our shifting health care environment.
- Cultivate high emotional intelligence to motivate employees.
- Understand the difference between leading vs. managing to create a high-performance team.
- Discover opportunities for patient-centered innovation.
Group activity: Pearls to develop a culture of excellence: what can you do every day?
3:30 to 4:30 p.m.
Speakers: Christine A. Sinsky MD, FACP, VP, professional satisfaction, American Medical Association
- Connect the dots between physician burnout, human error and patient safety.
- Learn how clear practice protocols and staff engagement impact patient safety, decrease errors and improve physician satisfaction.
- Uncover solutions for combating personal, professional and organizational burnout.
Wine & Cheese Hour: Open to All Summit Attendees
4:30 to 5:30 p.m.
7:30 to 8 a.m. — Breakfast Provided
Lean Management for the Ophthalmic Practice
8 to 10:30 a.m.
Speakers: Adrienne Lloyd, MHA, FACHE, chief administrator, Duke Eye Center; Linda Harrison, PhD, director of risk management, OMIC
- Identify costly and time-consuming waste; find opportunities for process improvement.
- Learn how implementing lean tools such as a value-stream map, impact/difficulty matrix, standard work and more can save time and money.
- Risk management: How lean management improves patient safety, quality of care, and medical staff engagement.
- Develop a value stream map.
- Utilize a formal brainstorming exercise and impact/difficulty matrix to enhance staff engagement and prioritize action items.
- Develop a project charter document for your own practice.
10:30 to 10:45 a.m. — Break
Maximizing IRIS® Registry: Using Data to Navigate Change
10:45 to 11:45 a.m.
Speaker: Flora Lum, MD, VP of Quality and Data Science Division, American Academy of Ophthalmology
- Learn how to attest to advancing care information activities and earn bonus points using the IRIS Registry.
- Maximize your use of the IRIS Registry to increase quality of care.
- Learn how the IRIS Registry can help you succeed in the Merit-Based Incentive Payment System (MIPS).
- Review the IRIS Registry dashboard for process improvement and maintenance of certification.
Q&A and Wrap-Up
11:45 a.m. to 12:15 p.m.
Registration Now Open
Seats are limited. Reserve your spot and save with advanced registration discount.