2021 Ophthalmology Business Summit
Saturday, May 22
8 a.m.-12 p.m. PT
Location: The comfort of your home or office
Join business leaders and Academy experts for an intensive, leadership-focused program.
Program Director: Robert Melendez, MD, MBA
Sponsored, in part, by a grant from Ophthalmic Mutual Insurance Co. (OMIC).
Reset your practice for success at the Ophthalmology Business Summit.
This year's highly interactive virtual program will move step-by-step through the stages required to align your practice's business operations, patient experience and personnel. You'll leave the Summit prepared to implement a resilient strategic plan focused on sustaining your practice through today’s shifting and uncertain health care market.
After an illuminating keynote by Academy President Tamara Fountain, MD, and a revealing look at the forces underlying your business decisions, the program will present an overview of the key data tools you need to run a successful practice. With this knowledge in-hand, we’ll dive into implementation strategies before breaking into small groups to develop a solutions-oriented action plan that your practice team can start using right away.
Keynote Speaker: Tamara Fountain, MD, President of the American Academy of Ophthalmology
Keynote: Right the Ship – Insights for Steering Your Practice through 2021 and Beyond
Unexpected opportunities and unique challenges are emerging after a year that threw our personal and professional lives off-course. Dr. Tamara Fountain kicks-off #obs2021 with strategic insights for successfully navigating through these uncharted waters in ways that benefit our practices and the health of the patients we serve.
Hear From WHY Institute CEO Gary Sanchez
WHY Institute CEO Gary Sanchez encourages you to attend the Ophthalmology Business Summit. He’ll talk about your personal “why” and how it influences business decisions in your practice.
Featured Speaker: Gary Sanchez, CEO of the WHY Institute
Session 1: Develop Your Practice WHY to Cultivate Intentional Leadership
The first step toward building a resilient practice is to recognize your personal and professional motivations. Uncover the forces influencing your most important decisions during this enlightening session with WHY Institute CEO Gary Sanchez. He'll tease out answers to essential questions like:
- WHY do you do what you do?
- WHY don't others do things the way you do?
- WHY do you have unlimited energy for certain things and not others?
By the end of this session, you'll be ready to lead your team from a bold and purposeful position.
WHY Discovery Test
Participants will discover their personal WHY with a quick 5-minute test.
- Share Discovery test results
- Explore ways to apply your WHYs to practice strategies.
5-Minute Stretch Break
Session 2: Use Metrics That Matter to Align Your Strategies
"You can't improve what you can't measure," says Sarah Rapuano, a former COO with 20 years of experience as a data-driven practice administrator. She'll quickly breakdown the most relevant key performance indicators (KPIs), then demonstrate tools that busy practices can use to streamline reporting and make highly informed strategic decisions.
You'll come out of this intensive and educational session understanding:
- Which KPIs impact your practice most
- How data can be used to forecast operations and cash flow (including stimulus money)
- The value of intuitive data tools including a demo of Whitespace and PowerBI
Speakers: Jamie Foeller, CRCR, CHFP, CSAF and Sara Rapuano, MBA, CPC, COE, OCS
Participants will review and discuss strategic business case scenarios for small, solo and large practices.
Moderators: Sara Rapuano, MBA, CPC, COE, OCS and David Vollman, MD, MBA
5-Minute Stretch Break
Session 3: Lean and Resilient Leadership – How Austin Retina Thrived During the Pandemic
Having long embraced a culture of staff empowerment and rigorous efficiency, Austin Retina was uniquely positioned for adapting to unforeseen circumstances. Join its practice leaders for a presentation in preparedness and "Lean" practice management that will highlight the benefits of:
- Making staff empowerment part of your practice culture
- Communicating your practice's purpose through community engagement
- Exploiting technology to improve communication, patient experience and efficiency.
- Reducing burnout through empathy and efficiency-building "lean" process improvements
Speakers: Stephanie Collins Mangham, MBA, COA, OCSR
Open Mic – How Do You Make the Shift Top-Down Towards A More Empathetic Practice?
Participants are encouraged to ask questions, share experiences, and explore solutions for overcoming some of your practice's biggest internal challenges.
Moderators: Stephanie Collins Mangham, MBA, COA, OCSR and Rahul Bhola, MD, MBA
5-Minute Stretch Break
Session 4: Practical Tactics for Building a Thriving Practice
Practice success depends on three main pillars – operations, patient experience and personnel. Summit panelists will lead a discussion, answer questions, share peer-to-peer tips, pearls and strategies about top challenges in these key practice areas.
Moderator: Robert F. Melendez, MD, MBA
Speakers: Rahul Bhola, MD, MBA; Stephanie Collins Mangham, MBA, COA, OCSR; Robert F. Melendez, MD, MBA; Sara Rapuano, MBA, CPC, COE, OCS; Arvind Saini, MD, MBA; David Vollman, MD, MBA
Closing Session: Burnout – Balance Practice Demands with the Commitment to Our Patients
Increasing patient numbers, challenging documentation requirements, shrinking reimbursements and the desperate need to cultivate work-life balance are all contributing to the epidemic of stress among physicians and staff. Take a deep breath at the end of the Summit and explore ways to mitigate burnout, including efficiency improvements that don't compromise the patient experience.
Speaker: Paul Sternberg, MD