• Ophthalmology Business Summit

  • Curriculum

    2020 Ophthalmology Business Summit

    March 14-15, 2020  |  Chicago, Ill.

    All-new program provides the tools and tactics you need to sustain a healthy and viable practice.

    Program Director: Ravi D. Goel, MD

    Sponsored, in part, by a grant from Modernizing Medicine.
    Sponsored, in part, by a grant from Ophthalmic Mutual Insurance Company (OMIC).

    Saturday Program

    7:00 - 8:00 am | BREAKFAST  



    8:00 - 9:00 am | Opening Session
    Successful Leadership Drives Culture


    Speaker: Ruth D. Williams, MD

    Successful leaders achieve organizational goals when they foster a collaborative, creative and service-oriented culture. They also understand that culture is the driving force behind every thriving organization and strong relationship building must be consistently nurtured over time. This session will explore how to foster a healthy practice culture that not only increases trust and team collaboration but also directly increases your practice productivity.

    9:00 - 11:00 am | Session 1
    Respond to Changes in Your Practice Environment: A 20/20 Perspective


    Lead Speaker: Robert E. Wiggins, MD, MHA
    Speakers: Arvind Saini, MD, MBA and Sara Burns Rapuano, MBA, OCS

    This session provides a helicopter perspective on trends impacting successful practice management. It will focus on practice consolidation and shrinking profit margins. Panelists will share the benefits of a growth strategy as well as suggestions to help steer you from problems which may be associated with growth. Ways to maximize the use of consultants and other strategies for thriving in our rapidly changing healthcare market will be presented. You will learn how to discover your “WHY” and what needs to be considered before implementing changes that impact your staff, patients and providers.

    11:00 - 11:15 am | BREAK  



    11:15 am - 12:45 pm | Session 2
    Audit-Proof Your Practice


    Speaker: Sue J. Vicchrilli, COT, OCS, OCSR


    Prepare for the inevitable by identifying the most vulnerable audit targets faced by your practice. To maximize your workshop experience:

    • Run a procedure productivity report. Bring a chart note that represents the level of new and established E/M code and Eye visit code submitted the most often.
    • Which testing services do you bill most often? Bring an example of the chart note, the test and the interpretation and report.
    • EHR? Bring a copy of your signature protocol. Paper records? Bring a copy of your signature log.
      Make sure all patient information is removed from the chart notes or you will have to implement your HIPAA breach protocol. The master class workbook includes all the current chart audit targets by state.

    12:45 - 1:45 pm | LUNCHEON  



    1:45 - 4:00 pm | Session 3
    A Healthy Practice is Lean: Simple Fixes to Maximize Efficiency and Improve Patient Experience


    Lead Speaker: Stephanie Mangham Collins, MBA, COA, OCSR
    Sara Burns Rapuano, MBA, OCS

    Given the myriad changes affecting practice management, this session focuses on tactical strategies for improving overall practice operations and boosting your bottom line. The session will demonstrate how simple lean tools can be used in critical areas of practice management such as financial planning, managing wait times and clinic flow, and developing protocols for increasing patient satisfaction. In this session you will learn to:

    • Identify the critical touch points in your patient experience
    • Accurately assess waste (of staff time and resources) within your practice
    • Learn where the bottle necks are in your clinic flow and how to unclog them
    • Nurture a culture of excellence through continuous improvement
    • Explore ways for measuring your patients’ experience


    4:00 - 5:00 pm | Session 4
    Keeping the Fire Lit: Strategies for Preventing Burnout


    Speaker: Robert F. Melendez, MD, MBA

    In a non-lecture (relaxed) setting, attendees will identify the top stressors in their daily practice that cause burnout, and then create unique personal solutions for unwinding and remaining purposeful.

    5:00 - 6:00 pm | RECEPTION


    Sunday Program

    7:30 - 8:30 am | BREAKFAST



    8:30 - 10:30 am | Session 5
    Smart Money: Ensure Financial Wellness for Your Practice in 2020

    Speaker: Ann M. Hulett, CMPE

    Financial experts will detail major market trends affecting your practice’s bottom line and outline solutions to preserve and improve practice revenue. The session will explore essential financial concepts such as RVUs, ROI, NOI, EBIDTA, and KPIs. You will leave with Key Performance Indicator (KPI) reports and valuable financial communication tips to refine your practice. In addition to providing strategies to mitigate the impact of the recent fee schedule changes, you will also:

    • Learn different employment models for optometry
    • Discuss the Return on Investment (ROI) of capital expenditures
    • Understand how EBIDTA is calculated depending on who is doing the calculating
    • Learn how to use AcadeMetrics™ Benchmarks and KPIs to measure how financially lean your practice is.
    • Discuss the importance of the practice administrator’s role in bringing clarity and a sense of security to the practice by clearly communicating these concepts.

    10:30 - 10:45 am | BREAK


    10:45 - 11:45 am | Session 6
    Truth is Stranger than Fiction - Protecting Your Practice: An Interactive Discussion

    Moderator: Linda D. Harrison, PhD
    Panelists: Mara Pearse Burke, Ann Hulett, CMPE, Sara Burns Rapuano, MBA, OCS, and Robert E. Wiggins, Jr., MD, MHA

    Moderated by OMIC’s Director of Risk Management, this session features a thought-provoking case study presentation followed by a panel discussion and Q&A. The case study presents unusual ethical, risk management, and practice management scenarios related to patient communication and practice protocols. Panelists include a diverse mix of physician leaders and practice administrative experts. The panel Q&A will encourage discussion of these scenarios, as well as attendees’ own experiences, in order to share perspectives and strategies for preventing and mitigating risk.

    11:45 am - 12:30 pm | Session 7
    The Compassionate Practice: Establishing Equity Between Your Patients and Staff (Maximizing Communication from Millennial to Baby Boomer Patients and Staff)

    Speakers: Ravi D. Goel, MD and Robert F. Melendez, MD, MBA

    Today’s practice leaders must understand the critical importance of cultural, generational and gender diversity when communicating with patients’ staff, and management partners. During this session, you will explore cultural literacy and unconscious biases, then discover steps you and your staff can take to, communicate more effectively and deliver exceptional patient care. This session will cover:

    • Unconscious bias in medicine
    • How to communicate and deliver culturally competent care to patients
    • How to train your staff and physicians in cultural literacy