Sound marketing initiatives are an integral part of growing and maintaining a successful practice.
AAOE equips you with marketing tools and information to expand your patient base and serve your community.
Guidelines for Refractive Surgery Advertising
The U.S. Food and Drug Administration monitors advertisements regarding refractive surgery to provide consumers with adequate information about risks and possible adverse events associated with these surgeries. The FDA website features general background and risk information that may assist ophthalmologists in developing advertising and promotional materials. In addition, the Academy has a policy statement to assist ophthalmologists with refractive-surgery advertising.