• Physician Involvement: Setting a Payer Contracting Strategy

    Written By: Maureen Waddle

    Physicians who do not participate in developing a fundamental payer-positioning strategy with a message of differentiation will leave practice representatives woefully ill-equipped to negotiate best-possible rates. Ultimately, this approach will lead the practice to accepting any offered payer agreement. Instead, physicians should include a payer-positioning strategy as part of their annual planning session and set goals that enhance the practice position in the eyes of payers.