Ophthalmologists have no important role in aesthetics? False, argues Dr. Peter Rubin in his 2013 Oculofacial Plastic Surgery Subspecialty Day presentation. The latest treatment trends for managing patients with cosmetic complaints are less invasive, making the field more conducive for ophthalmologists to treat this population. Because ophthalmology is innately a detail-oriented field, hinged on observation and microsurgery, the aesthetic arena holds a place for ophthalmologists. Dr. Rubin also addresses some truths in current treatment trends.