Vision: To be the most valued and credible professional eye care organization.
Mission: To protect sight and empower lives by serving as an advocate for patients and the public, leading ophthalmic education, and advancing the profession of ophthalmology.
Advocate for Patients and the Public
- Manage brand strategy in all external communications to enhance awareness and support for ophthalmic-led eye care.
- Evolve EyeSmart and other public education initiatives to focus on the patient experience.
Lead Ophthalmic Education
Offer educational programs to assess and promote clinical excellence and professionalism.
- Leverage the IRIS Registry to identify and develop educational opportunities via the ONE Network and other delivery modalities.
- Expand the reach of Academy online educational opportunities through knowledge centers on the ONE Network, provide more open access opportunities to the profession, and develop new content for broader audiences including high-potential medical students.
- Collaborate with the American Board of Ophthalmology to ensure the Academy can anticipate and deliver activities that help members navigate the dynamic environment of MOC.
- Support and grow the peer-review and member publication family of Ophthalmology, EyeNet Magazine, and our newest journal Ophthalmology Retina to provide relevant knowledge to the ophthalmic community.
- Develop a faculty training plan for the annual meeting that encourages the use of interactive teaching methods.
Advance the Profession of Ophthalmology
Provide educational and professional services that attract and retain Academy members and foster engagement with the Academy and its programs.
- Execute a broad-based media relations strategy that maitains the Academy's stature in the news media as the leading authority on eye health.
- Use the loyalty research to target specific member groups with the goal of building their engagement with the Academy.
- Ensure that the IRIS Registry, as a member benefit, continues to meet members' needs and supports their successful participation in the Medicare Quality Payment Program.
Advocate effectively on behalf of ophthalmology and patients and for the eye care needs of the public and communities.
- Leverage OALG to maintain a unified ophthalmology voice in Washington on Medicare payment policy.
- For CMS-targeted codes, ensure fair valuation of ophthalmology services and preservation of relative values.
- Oppose and derail state legislative surgical proposals that threaten patient safety and surgical standards of care.
- For broad recognition of the IRIS Registry and other regulatory relief so that ophthalmologists can succeed and avoid significant penalties under Medicare physician performance.
- Implement leadership programs (LDP, AAP, MYF) that educate and engage on Advocacy.
Offer management resources that anticipate and meet the needs of ophthalmic practices and practitioners in providing the highest quality care with effective and efficient use of resources.
- Expand the LEAN curriculum for ophthalmic practices to assist members in reducing waste and improving efficiencies.
- Create a taskforce to evaluate how the Academy could better support members in solo or small group practices.
Manage the Academy's financial resources to provide the highest quality education and professional services for our members while being effective fiscal stewards.
- Achieve a net operating income goal of 5 percent to allow an annual asset transfer to the Foundation to fund future programs.
- Generate revenue from industry so that the IRIS Registry is financially self-sufficient by March 31, 2020.
Utilize tools and systems to advance the Academy's ability to manage the organization effectively in service to its mission.
- Continue the Academy’s position as leader and convener of all ophthalmic societies.
- Continue the partnership with the American Academy of Optometry.