Space and Material Deadlines
January
Ad close: December 1
Materials close: December 4
February
Ad close: January 4
Materials close: January 8
March
Ad close: February 1
Materials close: February 5
April
Ad close: March 1
Materials close: March 5
May
Ad close: April 5
Materials close: April 9
June
Ad close: May 3
Materials close: May 7
July
Ad close: June 1
Materials close: June 4
August
Ad close: July 6
Materials close: July 9
September
Ad close: August 2
Materials close: August 6
October
Ad close: September 7
Materials close: September 10
November (AAO 2021 issue)
Ad close: September 27
Materials close: October 1
December
Ad close: November 1
Materials close: November 5
Mechanical Requirements
| Page Unit |
Non-Bleed |
Bleed |
| Spread |
15" x 10" |
16 1/2" x 11 1⁄8" |
| Full page |
7" x 10" |
8 3⁄8" x 11 1⁄8" |
| 1/2 page (horiz) |
7" x 4 3/4" |
8 3⁄8" x 5 1/2" |
| 1/2 page (vert) |
3 1/4" x 10" |
4 1/4" x 11 1⁄8" |
| 2/3 page (vert) |
4 1/2" x 10" |
5 3⁄8" x 11 1⁄8" |
| 1/4 page |
3 1/4" x 4 3/4" |
N/A |
Trim
Trim size (page): 8 1/8" x 10 7/8"
Trim size (spread): 16 1/4" x 10 7/8"
Live matter: Bleed sizes include 1/8" trim from outside, bottom, top, and gutter. Keep live matter 1/2" from trim size of page.
Digital Ad Requirements
High-resolution PDF is the preferred file format. These flattened files (PDF/X-1a:2001) should be created using Adobe Acrobat Distiller 4.05 (or greater) or exported from Quark XPress or InDesign using the PDF/X-1a:2001 setting. All graphics and fonts must be embedded. Spot colors, RGB, and LAB colors should be converted to CMYK before creating the PDF. All trim and registration marks must appear outside the bleed area (1/8 inch from trim). Scanned images must be saved as high resolution (at least 266 dpi) in TIFF or EPS format. Maximum ink density should not exceed 300%.
TIFF and EPS files created with Illustrator or Photoshop are also acceptable. Supply both printer and screen fonts, including fonts embedded in art files. If submitting an InDesign document (CS4 or greater), you must supply all fonts and art files. Line art should be scanned at 600 dpi. Images (TIFF or EPS) should be at least 266 dpi and saved in CMYK mode.
Send the following:
- Ad file (high-resolution PDF or native files).
- Any supporting graphics that are incorporated in the ad (e.g., logo file, images).
- Screen and printer fonts. Fonts must still be included even if the ad is saved as an EPS file.
FTP Instructions
Ads can also be submitted via FTP. Materials should be placed within a folder titled with the company name and issue date. Email eyenet@aao.org when the ad is uploaded.
Server Address: ftp.aao.org
Username: enm
Password: provided by eyenet@aao.org
2021 Rates
| Black and White |
| Frequency |
Full Page |
2/3 Page |
1/2 Page |
1/4 Page |
| 1x |
$3,550 |
$2,945 |
$2,300 |
$1,420 |
| 3x |
$3,480 |
$2,890 |
$2,260 |
$1,390 |
| 6x |
$3,375 |
$2,800 |
$2,190 |
$1,350 |
| 12x |
$3,300 |
$2,740 |
$2,150 |
$1,320 |
| 18x |
$3,195 |
$2,650 |
$2,080 |
$1,280 |
| 24x |
$3,160 |
$2,625 |
$2,055 |
$1,265 |
| 36x |
$3,090 |
$2,565 |
$2,010 |
$1,235 |
| Color |
| Frequency |
Full Page |
2/3 Page |
1/2 Page |
1/4 Page |
| 1x |
$6,215 |
$5,590 |
$4,970 |
$4,040 |
| 3x |
$6,090 |
$5,480 |
$4,870 |
$3,960 |
| 6x |
$5,905 |
$5,315 |
$4,720 |
$3,840 |
| 12x |
$5,780 |
$5,200 |
$4,625 |
$3,760 |
| 18x |
$5,595 |
$5,035 |
$4,475 |
$3,635 |
| 24x |
$5,530 |
$4,980 |
$4,425 |
$3,595 |
| 36x |
$5,410 |
$4,865 |
$4,325 |
$3,515 |
Cover and Other Special Rates
Cover 2: 35% over earned black-and-white rate.
Cover 3: 20% over earned black-and-white rate.
Cover 4: 50% over earned black-and-white rate.
Table of contents: 15% over earned black-and white rate.
Opposite editorial board: 10% over earned black and-white rate.
Inserts
2-page insert: Two times earned black-and white rate.
4-page insert: Four times earned black-and white rate.
Agency Commission
15% allowed to agencies of record, with billing to the agency. In-house agencies are acceptable.