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  • EyeNet Advertising

  • As the Academy's monthly newsmagazine, EyeNet combines reach and authority with quick and useful information that Academy members can immediately apply in patient care. Supplement monthly placements with AAO 2022 publications, custom supplements, and digital opportunities to engage your audience when and how they read. 

    To place an ad, contact Kelly Miller or Mark Mrvica at mjmrvica@mrvica.com or 856-768-9360.

    2022 Advertising Details

    The 2022 media kit is downloadable as a PDF, and highlights are outlined below:

    Year-round opportunities
    AAO 2022 opportunities
    Space and material deadlines
    Mechanical requirements
    2022 rates

    Year-Round Opportunities

    Print
    Cover tips
    Industry-written supplements

    Digital
    eTOC (monthly issue highlights blast)
    Glaucoma Express (monthly blast targeted to glaucoma specialists)
    Retina Express (monthly blast targeted to retina specialists)
    Spotlight Advertisement
    Website banners
    Webinars

    AAO 2022 Opportunities

    AAO 2022 News
    AAO 2022 Daily
    AAO 2022 Daily Exhibitor Videos
    AAO 2022 Destination SOLD
    AAO 2022 Exhibitor Guide
    AAO 2022 Selections, Glaucoma SOLD
    AAO 2022 Selections, Cornea
    AAO 2022 Selections, Retina SOLD

    Space and Material Deadlines

    January
    Ad close: December 6
    Materials close: December 10

    February
    Ad close: January 4
    Materials close: January 7

    March
    Ad close: February 1
    Materials close: February 4

    April
    Ad close: March 1
    Materials close: March 4

    May
    Ad close: April 4
    Materials close: April 8

    June
    Ad close: May 2
    Materials close: May 6

    July
    Ad close: June 6 
    Materials close: June 10

    August
    Ad close: July 5
    Materials close: July 8

    September (AAO 2022 issue)
    Ad close: August 1
    Materials close: August 5

    October
    Ad close: September 6
    Materials close: September 9

    November
    Ad close: October 3
    Materials close: October 7

    December
    Ad close: November 1
    Materials close: November 4

    Mechanical Requirements

    Page Unit Non-Bleed Bleed
    Spread   15" x 10" 16 1/2" x 11 1⁄8"
    Full page  7" x 10" 8 3⁄8" x 11 1⁄8"
    1/2 page (horiz) 7" x 4 3/4" 8 3⁄8" x 5 1/2"
    1/2 page (vert)  3 1/4" x 10" 4 1/4" x 11 1⁄8"
    2/3 page (vert) 4 1/2" x 10" 5 3⁄8" x 11 1⁄8"
    1/4 page 3 1/4" x 4 3/4" N/A

    Trim
    Trim size (page): 8 1/8" x 10 7/8"
    Trim size (spread): 16 1/4" x 10 7/8"
    Live matter: Bleed sizes include 1/8" trim from outside, bottom, top, and gutter. Keep live matter 1/2" from trim size of page.

    Digital Ad Requirements
    High-resolution PDF is the preferred file format. These flattened files (PDF/X-1a:2001) should be created using Adobe Acrobat Distiller 4.05 (or greater) or exported from Quark XPress or InDesign using the PDF/X-1a:2001 setting. All graphics and fonts must be embedded. Spot colors, RGB, and LAB colors should be converted to CMYK before creating the PDF. All trim and registration marks must appear outside the bleed area (1/8 inch from trim). Scanned images must be saved as high resolution (at least 266 dpi) in TIFF or EPS format. Maximum ink density should not exceed 300%.

    TIFF and EPS files created with Illustrator or Photoshop are also acceptable. Supply both printer and screen fonts, including fonts embedded in art files. If submitting an InDesign document (CS4 or greater), you must supply all fonts and art files. Line art should be scanned at 600 dpi. Images (TIFF or EPS) should be at least 266 dpi and saved in CMYK mode.

    Send the following:

    • Ad file (high-resolution PDF or native files).
    • Any supporting graphics that are incorporated in the ad (e.g., logo file, images).
    • Screen and printer fonts. Fonts must still be included even if the ad is saved as an EPS file.

    FTP Instructions
    Ads can also be submitted via FTP. Materials should be placed within a folder titled with the company name and issue date. Email eyenet@aao.org when the ad is uploaded.
    Server Address: ftp.aao.org
    Username: enm
    Password: provided by eyenet@aao.org

    2022 Rates

    Black and White
    Frequency Full Page 2/3 Page 1/2 Page 1/4 Page
    1x $3,730 $3,100 $2,410 $1,490
    3x $3,650 $3,030 $2,370 $1,460
    6x $3,540 $2,940 $2,300 $1,420
    12x $3,460 $2,900 $2,260 $1,390
    18x $3,350 $2,780 $2,180 $1,340
    24x $3,320 $2,760 $2,160 $1,330
    36x $3,240 $2,690 $2,110 $1,300 

     

    Color
    Frequency Full Page 2/3 Page 1/2 Page 1/4 Page
    1x $6,530 $5,870 $5,220 $4,240
    3x $6,390 $5,750 $5,110 $4,160
    6x $6,200 $5,580 $4,960  $4,030
    12x $6,070 $5,460 $4,860 $3,950
    18x $5,870 $5,290 $4,700 $3,820
    24x $5,810 $5,230 $4,650 $3,770
    36x $5,680 $5,110 $4,540 $3,690

    Cover and Other Special Rates
    Cover 2: 35% over earned black-and-white rate.
    Cover 3: 20% over earned black-and-white rate.
    Cover 4: 50% over earned black-and-white rate.
    Table of contents: 15% over earned black-and white rate.
    Opposite editorial board: 10% over earned black and-white rate.

    Inserts
    2-page insert: Two times earned black-and white rate.
    4-page insert: Four times earned black-and white rate.

    Agency Commission
    15% allowed to agencies of record, with billing to the agency. In-house agencies are acceptable.

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