Exhibitor Resources

AAO wants to make sure your company’s exhibit program supports your business objectives and delivers value beyond cost. That’s why we provide complimentary exhibiting knowledge resources. Please use and share these valuable resources with your team.

AAO Standout Exhibit Reports

Each year the E3 Exhibiting Effectiveness Evaluation team looks for booths displaying imaginative, creative and effective ideas. Review these photographic reports for ideas to enhance your exhibit.

• AAO 2017 Stand Out Exhibits Report (PDF 3MB)
• AAO 2016 Stand Out Exhibits Report (PDF 5MB)
• AAO 2015 Stand Out Exhibits Report (PDF 593KB)
• 2014 Standout Exhibits Report (PDF 1.5MB)
• 2013 Standout Exhibits Report (PDF 608KB)

Useful Exhibiting Tips & Tools

The following documents contain practical tips designed to help you manage and improve the impact of your exhibit.

Downloadable Tools

• Sixteen Week Tradeshow Planning & Management Tool (Excel 49KB)
• Exhibit Budgeting & Cost Control Calculator (Excel 147KB)
• Exhibit Performance, Value & ROI Calculator (Excel 41KB)

Exhibitor Success Articles

Planning

• Planning to Win: Exhibiting by Objectives (PDF 228KB)
• Exhibiting Dollars & Sense: 32 Ways to Control Costs and Save Money (PDF 154KB)

Exhibit

• Booth Location Blues: How to Make Any Location Productive (PDF 298KB)
• A Worthy Destination: How to Design a More Effective Exhibit (PDF 184KB)

Promotions

• The Single Most Important Factor Impacting ROI (PDF 285KB)
• How to Rewrite Your Exhibitor Listing to Drive Traffic (PDF 293KB)
• How to Use Event Sponsorships to Support Business Objectives and Deliver Real Value (PDF 427KB)

Staffing

• Staffing for Success (PDF 180KB)
• Tradeshow Rules of Attendee Engagement (PDF 189KB)

Lead Management

• Improving Lead Quality (PDF 178KB)
• Closing the Loop on Tradeshow Leads (PDF 281KB)

Exhibitor Success Webinars

Topical webinars offering practical strategies, addressing critical exhibiting success factors, will be offered in late summer. Please check back.

Exhibitor Advisory Committee (EAC)

The Exhibitor Advisory Committee advises the Academy on issues and concerns affecting exhibitors. Exhibitors are encouraged to share their viewpoints and concerns with the committee or with the Academy's exhibitions staff.