AAO wants to make sure your company’s exhibit program supports your business objectives and delivers value beyond cost. That’s why we provide complimentary exhibiting knowledge resources. Please use and share these valuable resources with your team.
Exhibitor Success Webinars
Watch – Learn – Apply – Succeed
Topical webinars offer practical strategies and address critical exhibiting success factors.
LIVE! AAO Annual Meeting NEW Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience
Wednesday, Aug. 29, 2018
2 - 2:45 p.m. Eastern
Get 1 priority point for attending and completing the quick post-webinar survey!
The AAO management team wants to make sure all new exhibiting companies have a positive, productive and profitable experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative and educational web-briefing. Anna Zammataro of AAO and tradeshow productivity expert, Jefferson Davis of Competitive Edge, will share important show and attendee information, and overview the valuable and free components of the new exhibitor on-boarding program. You’ll receive access to FREE planning and implementation tools to help position your company for exhibiting success.
REPLAY Discovering & Delivering Your Attendee-Focused Value Proposition
The webinar was held Thursday, July 19, 2018.
For those who attended the originial webinar: Earn 1 priority point by completing the quick post-webinar survey!
Workbook (1 MB)
Ophthalmology professionals are highly selective about where they focus their time and attention at medical meetings. Every decision is a value based choice. Because the primary reason they attend medical meetings is continuing education, the key challenge facing every exhibitor today is to think more strategically about your products and services, then craft and deliver well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and make the attendee put a visit to your exhibit on their Annual Meeting must-see agenda.
America’s leading tradeshow productivity expert, Jefferson Davis, walks you through a proven-effective step-by-step process on how to analyze your products, services and customers and craft a pithy value proposition. Then, you’ll see how to deliver it through multiple marketing channels before and at the show to drive qualified booth traffic. Regardless of your skill level, this is a session you will not want to miss!
REPLAY Driving Qualified Booth Traffic: 5 Innovative Ways to Stand Out & Fill Your Booth with the Right Attendees
View by June 27, 2018.
Competition for attendees’ time in the exhibit hall is fierce. The battle is often won before the meeting begins. Today, no company of any size can afford to just show up and hope the right attendees find them. View this critical webinar replay to pick up proven effective strategies to put your company “in the mind” and “on the agenda” of enough of the right attendees.
REPLAY How to Make Your AAO Exhibit Stand Out From the Crowd
Workbook (PDF 314KB)
View by June 27, 2018.
You can’t talk to attendees who just pass by. What key factors determine whether an attendee notices an exhibit and stops to enter, or passes by? What can you do to deliver a higher quality visitor experience, and increase leads and sales? These important questions and more are answered in this webinar.
REPLAY Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know and Apply
Download the webinar (WMV 40MB)
Workbook (PDF 614KB)
View by Aug. 27, 2018 - play video at your pre-show staff prep session.
86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session with by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.
REPLAY Improving Lead Quality & Sales Conversion: 5 Innovative Ways to Improve Tradeshow Lead Management
View by Sept. 27, 2018.
If you’re not signing contracts on the show floor and you ever hope to get return on investment, the real product of your exhibit program is leads. Industry research finds that the majority of tradeshow leads captured are never effectively followed up. View this ROI boosting webinar replay to learn how to quickly improve your tradeshow lead management process.
REPLAY Inside the Exhibiting Numbers: How to Control Costs, Measure & Report Exhibiting Performance and ROI
Workbook (PDF 465KB)
View by Oct. 5, 2018.
What gets measured not only gets done, but also gets improved. View this practical webinar replay to demystify exhibit performance and ROI measurement. You’ll learn simple, easy-to-apply performance and financial metrics that will help you better control the exhibit spend, assess the performance and value your exhibiting program is delivering. A “must view” for any company looking to justify and improve their program.
Exhibitor Success Articles
Fill Knowledge Gaps
Strategic Planning Exercises
Gather Your Team: 5 Critical Planning Exercises
Implementation Tools: Get Control – Save Time & Money – Generate Results
AAO Standout Exhibit Reports
Each year the E3 Exhibiting Effectiveness Evaluation team looks for booths displaying imaginative, creative and effective ideas. Review these photographic reports for ideas to enhance your exhibit.
Exhibitor Advisory Committee (EAC)
The Exhibitor Advisory Committee advises the Academy on issues and concerns affecting exhibitors. Exhibitors are encouraged to share their viewpoints and concerns with the committee or with the Academy's exhibitions staff.