• Exhibitor Resources

  • AAO wants to make sure your company’s exhibit program supports your business objectives and delivers value beyond cost. That’s why we provide complimentary exhibiting knowledge resources. Please use and share these valuable resources with your team.

    Useful Exhibiting Tips & Tools

    The following documents contain practical tips designed to help you manage and improve the impact of your exhibit.

    Downloadable Tools

    Exhibitor Success Articles





    Lead Management

    New Exhibitor On-Boarding Program

    To help our new exhibiting companies have a positive and productive first-time exhibiting experience with the Academy, we’ve developed a special communication, evaluation and education program. Please watch your emails carefully and be sure to read your bulletins.

    Download and use these strategic planning exercises to prepare for a more successful experience.

    If you need help at any time, please email us at exhibitions@aao.org.

    Exhibitor Success Webinars

    View live and re-playable topical webinars to pick-up practical strategies that address critical exhibiting success factors. Be sure to download the workbook for each webinar as it will help you to interact with the content and capture the most important ideas, so you can put them to work.

    LIVE! Secrets of the Aisles: Critical Skills Every Booth Staffer Needs to Know and Apply

    Thursday, Oct. 12, 2017, 2 p.m. - 2:45 p.m. Eastern
    Registration Link: https://attendee.gotowebinar.com/register/3587934423711001091

    “No matter how great your products are, the single most important factor influencing your exhibiting results is your booth staff.  It’s what they do or don’t do in that short window of opportunity with ophthalmology professionals that makes the difference,” says America’s leading tradeshow expert, Jefferson Davis.

    86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session with by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

    REPLAY: AAO Annual Meeting NEW Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience

    Webinar took place Wednesday, Aug. 16, 2017.

    Workbook (PDF 684KB)

    AAO wants to make sure all new exhibiting companies have a positive, productive and profitable experience. As part of our new exhibitor onboarding program, we require all new exhibiting companies to participate in an informative educational webinar. AAO staff and leading tradeshow expert, Jefferson Davis, will share important show and attendee information, with useful knowledge and exhibiting skills to position your company for success.

    REPLAY: How to Make Your AAO Exhibit Stand Out From the Crowd

    Replay webinar. View by Aug. 25, 2017.

    Workbook (PDF 314KB)

    You can’t talk to attendees who just pass by. What key factors determine whether an attendee notices an exhibit and stops to enter, or passes by? What can you do to deliver a higher quality visitor experience, and increase leads and sales? These important questions and more are answered in this all new webinar that took place Wednesday, Aug. 10, 2016.

    REPLAY: Driving Qualified Booth Traffic: 5 Innovative Ways to Stand Out & Fill Your Booth with the Right Attendees

    Replay webinar. View by Sept. 15, 2017.


    Competition for attendees’ time in the exhibit hall is fierce. The battle is often won before the meeting begins. Today, no company of any size can afford to just show up and hope the right attendees find them. View this critical webinar replay to pick up proven effective strategies to put your company “in the mind” and “on the agenda” of enough of the right attendees.

    REPLAY: Improving Lead Quality & Sales Conversion: 5 Innovative Ways to Improve Tradeshow Lead Management

    Replay webinar. View by Sep. 29, 2017.


    If you’re not signing contracts on the show floor and you ever hope to get return on investment, the real product of your exhibit program is leads. Industry research finds that the majority of tradeshow leads captured are never effectively followed up. View this ROI boosting webinar replay to learn how to quickly improve your tradeshow lead management process.

    REPLAY: Inside the Exhibiting Numbers: How to Control Costs, Measure & Report Exhibiting Performance and ROI

    Replay webinar. View by Oct. 13, 2017.

    Workbook (PDF 465KB)

    What gets measured not only gets done, but also gets improved. View this practical webinar replay to demystify exhibit performance and ROI measurement. You’ll learn simple, easy-to-apply performance and financial metrics that will help you better control the exhibit spend, assess the performance and value your exhibiting program is delivering. A “must view” for any company looking to justify and improve their program.

    AAO Standout Exhibit Reports

    Each year the E3 Exhibiting Effectiveness Evaluation team looks for booths displaying imaginative, creative and effective ideas. Review these photographic reports for ideas to enhance your exhibit.

    Exhibitor Advisory Committee (EAC)

    The Exhibitor Advisory Committee advises the Academy on issues and concerns affecting exhibitors. Exhibitors are encouraged to share their viewpoints and concerns with the committee or with the Academy's exhibitions staff.