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  • Strategic Priorities

  • Vision: To be the most valued and credible professional eye care organization.

    Mission: To protect sight and empower lives by serving as an advocate for patients and the public, leading ophthalmic education, supporting research, and advancing the profession of ophthalmology.

    The Academy advances its vision and mission through its Strategic Priorities, which are established under the True North Pillars listed below. These True North Pillars represent the Academy’s long-term objectives. Reviewed annually, they serve as a constant guide for aligning and prioritizing the Academy’s work.

    True North Pillar

    Strategic Priority 1

    Strategic Priority 2

    Eyecare Quality

    Establish standards for equitable, high quality eyecare through review and

    Facilitate broad and equitable adoption


    Create the most comprehensive, reliable content

    Facilitate innovative and effective dissemination

    Member Value and Experience

    Maximize membership

    Deliver irreplaceable value

    Advocacy and Influence

    Advance sustainable and improving vision care systematically at federal level

    Advance sustainable and improving vision care systematically at state and local level

    Practice Improvement

    Advance physician practice

    Advance allied health practice

    Financial Strength

    Steward existing resources

    Develop diversified growth-oriented resources

    Our People

    Create a rewarding and fulfilling work experience

    Promote diversity, inclusion, equity and belonging