• Registration is open to Academy and AAOE members.

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    Program Overview

    The American Academy of Ophthalmic Executives® (AAOE®offers deep-immersion into current practice management issues on Friday and Saturday. All master classes are three hours, interactive, and encourage collaboration with colleagues.


    Credit + Ticket Information

    Master Classes require a separate ticket ($).

    Friday Master Classes

    New! Billing and Beyond: Optimize Your Revenue Cycle Management  | MC01 | ($)
    Level: Beginner — Intermediate

    Ensure your practice is reimbursed for all the services it can collect and that every dollar is collected. This master class provides an in-depth review of the complete billing and collection process. Three hours of detailed tutorials include: 

    • Breaking down the revenue cycle process in individual steps
    • Monitoring key performance indicators
    • Effectively deploying and managing staff
    • Identifying and correcting problems that cause delayed or rejected claims
    • Managing patient balances

    Senior Instructor: Curt Hill 
    Co-instructors: Donna Connolly, MBA; Jana Holt, CPC, CPMA; Sara Burns Rapuano MBA, CPC, COE, OCS

    Nov. 12 | 9:00 a.m. to 12:00 p.m. | Ernest N. Morial Convention Center, Room 206-207
    $250 (by Aug. 18, the early registration deadline) | $270 (Aug. 19 to Sept. 29) | $300 (starting Sept. 30)


    New! The Evolving Retina Practice: How to Lead Post-COVID | MC02 | ($)
    Level: Intermediate — Advanced

    Retina practices must quickly learn to adopt emerging technology, implement new treatment plans, and address shifting reimbursement and regulatory issues. To meet the ever-evolving challenges of the post-pandemic era, creative practice management strategies are crucial.

    This master class will uncover solutions for elevating practice efficiency with a sharp focus on problem-solving tactics and a team-based approach. Through lively panel discussions and audience participation, we'll share unique experiences that illustrate our common challenges and showcase proven paths to success. The master class will: 

    • Discuss transformational new digital tools that can improve efficiency
    • Explore challenges and opportunities for tele-working in the current climate
    • Understand the impact of prior authorization and step-therapy policies on retina practice
    • Utilize practice-wide coding resources to reduce claim denials and ensure compliance
    • Evaluate post-COVID strategies for consolidation, private equity, and solo-practice success
    • Discuss hot topics in retina practice management and the solutions your peers have successfully implemented, including COVID-19 recovery tips

    Senior Instructor: Joy Woodke, COE, OCS, OCSR, Academy Coding & Practice Management Executive 
    Co-instructors: Jessica Schroeder, MPH, CPC, OCS; Ankoor Shah, MD, Retina Consultants of Texas, Academy Health Policy Committee Member

    Nov. 12 | 9:00 a.m. to 12:00 p.m. | Ernest N. Morial Convention Center, Room 211-213
    $250 (by Aug. 18, the early registration deadline) | $270 (Aug. 19 to Sept. 29) | $300 (starting Sept. 30)


    New! Five Steps to Effective Financial Management | MC03 | ($)
    Level: Beginner — Intermediate

    For practice leaders who took a hard look at their cost structure over the past year, now is the perfect time to take your financial management skills to the next level. This course will go beyond simply maximizing collections — it will provide a deeper understanding about what drives your revenue and the hidden costs that can impact profitability. We'll spotlight the five essential steps necessary for successfully managing your finances:

    1. Benchmark monthly revenue targets by doctor, location and geography
    2. Identify your biggest revenue drivers through strategic analysis
    3. (Re)-Evaluate your financial accounting chart
    4. Implement straight-forward cost accounting principles into your financial system
    5. Set smart, achievable growth goals informed by revenue and costs

    Senior Instructor: Sara Burns Rapuano, MBA, OCS, CPC  
    Co-instructor: Arvind Saini, MD, MBA, AAOE Board Member

    Nov. 12 | 1:30 p.m. to 4:30 p.m. | Ernest N. Morial Convention Center, Room 206-207
    $250 (by Aug. 18, the early registration deadline) | $270 (Aug. 19 to Sept. 29) | $300 (starting Sept. 30)



    New! Clear Communication Matters: Minimize Risk and Improve Practice Team Dynamics | MC04 | ($)
    Level: Beginner — Intermediate

    Risk management in your practice starts with clear and effective communication. When physicians, staff, and patients are not effectively sharing information, it can lead to practice inefficiencies, unnecessary costs, errors, strained team dynamics, poor reviews and reduced patient safety. In this master class, a panel composed of a physician, practice administrators and communication and risk management experts will discuss communication best practices with patients, referring physicians, and the entire practice team. The master class will:

    • Provide takeaways for effective communications across the entire practice
    • Demonstrate how to reduce practice inefficiencies through effective communication
    • Provide communication tips for increasing patient understanding and compliance
    • Share case studies and essential strategies for reducing risks associated with follow up systems and the informed consent process

    Senior Instructor: Heather Modjesky, COE, AAOE Content Committee Member 
    Co-instructors: Denise Chamblee, MD; Jane Mock, CPHRM, OMIC; Maureen Waddle, MBA 

    Nov. 12 | 1:30 p.m. to 4:30 p.m. | Ernest N. Morial Convention Center, Room 211-213
    $250 (by Aug. 18, the early registration deadline) | $270 (Aug. 19 to Sept. 29) | $300 (starting Sept. 30)



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