Promotional Materials for Eye Health Observances

Each month, the American Academy of Ophthalmology focuses its national public education and eye health awareness efforts on one or more topics. See the Academy's calendar of monthly eye health observances. It also encourages ophthalmic societies and other health care providers to support these eye health observance campaigns on a local basis.

To help with this, the Academy has prepared customizable template communication materials that can be used by societies and other health care providers to spread awareness of these topics in their local area. The template materials include press releases, newsletters or blog articles, social media posts and more. If you have any questions about using these materials, please feel free to contact the Academy's public relations team at media@aao.org.

Get more ideas for promoting your society with social media in our Twitter Tip Sheet.

January - Glaucoma Awareness

• Template press release 
• Newsletter article
• Social media posts 

February - Age-Related Macular Degeneration Awareness

• Template press release
• Newsletter article
• Social media posts

March - Workplace Eye Wellness & Eye Donor Awareness

• Workplace Eye Wellness template press release
• Workplace Eye Wellness newsletter article
• Workplace Eye Wellness social media posts

April - Sports Eye Safety

• Template press release
• Newsletter article
• Social media posts

May - Healthy Vision Month

• Healthy Vision Month template press release
• Healthy Vision Month template newsletter article
• Healthy Vision Month sample social media posts

June - Fireworks Eye Safety & Cataract Awareness

• Fireworks eye safety template press release
• Fireworks eye safety newsletter article
• Fireworks eye safety social media posts
• Animated video, "Fireworks, the Blinding Truth"

• Cataract template press release
• Cataract template newsletter article
• Cataract social media posts
• Cataract infographic

July - UV Safety Month

• UV Safety template press release
• UV Safety newsletter article
• UV Safety social media posts

August - Children's Eye Health & Safety Month

• Back-to-school template press release 
• Back-to-school newsletter article
• Back-to-school sample social media posts

Additional Articles

• Back-to-School Fun: Free Teacher Workbooks
• Did You Know?: Learning disabilities are not caused by eye problems
• Did You Know?: Use of Eye Drops to Treat Strabismus in Kids 
• Eye Health Tips for Students 
• Medical Myth Exposed: Children outgrow crossed or misaligned eyes 
• Vision Problems are Common in Children with Hearing Loss 

September - Healthy Aging

• Template press release
• Newsletter article
• Social media posts

October - Halloween Eye Safety

• Template press release 
• Newsletter article 
• Social media posts 
• Facebook Infographic: Costume Contacts
• Facebook Infographic: Halloween Contacts
• Facebook Infographic: Eyelash Extensions
• Facebook Infographic: Spooky Eye Infections
• Facebook Infographic in Spanish: Infecciones oculares miedosas

November - Diabetic Eye Disease Awareness

• Template press release
• Newsletter article 
• Social media posts
• Animated video, "Eye Exams: Detecting the Signs We Can't See"

December - Safe Toys and Celebrations

• Template press release
• Newsletter article
• Social media posts 

Additional Articles

• Careful of those Flying Champagne Corks 
• EyeCare America's "Give the Gift of Sight"