Promotional Materials for Eye Health Observances

Each month, the American Academy of Ophthalmology focuses its national public education and eye health awareness efforts on one or more topics. See the Academy's calendar of monthly eye health observances. It also encourages ophthalmic societies and other health care providers to support these eye health observance campaigns on a local basis.

To help with this, the Academy has prepared customizable template communication materials that can be used by societies and other health care providers to spread awareness of these topics in their local area. The template materials include press releases, newsletters or blog articles, social media posts and more. If you have any questions about using these materials, please feel free to contact the Academy's public relations team at media@aao.org.

Get more ideas for promoting your society with social media in our Twitter Tip Sheet.

January - Glaucoma Awareness

• Template press release 
• Newsletter article
• Social media posts 
• Posters
• Glaucoma poster - English (PDF 3.2MB)
• Glaucoma poster - Spanish (PDF 2.1MB)

February - AMD/Low Vision Awareness

• Template press release 
• Newsletter article 
• Social media posts 
• Posters
  • AMD poster - English (PDF 3.3MB)
  • AMD poster - Spanish (PDF 3.3MB)

Additional Articles

• Eating Healthy Prevents Age-Related Macular Degeneration 

March - Workplace Eye Wellness & Eye Donor Awareness

• Workplace Eye Wellness template press release
• Workplace Eye Wellness newsletter article 
• Workplace Eye Wellness social media posts 

April - Sports Eye Safety

• Template press release 
• Newsletter article 
• Social media posts 
• Infographic

May - Healthy Vision Month

• Healthy Vision Month template press release 
• Healthy Vision Month template newsletter article 
• Healthy Vision Month sample social media posts 

June - Fireworks Eye Safety & Cataract Awareness

• Fireworks eye safety template press release 
• Fireworks eye safety newsletter article 
• Fireworks eye safety social media posts 
• Animated video, "Fireworks, the Blinding Truth"

• Cataract template press release 
• Cataract template newsletter article 
• Cataract social media posts 
• Cataract infographic

July - UV Safety Month & Celebrate Senior Independence

• UV Safety template press release 
• UV Safety newsletter article 
• UV Safety social media posts 
• UV Safety infographic
  
  
• Senior independence template press release 
• Senior independence newsletter articles 
• Senior independence social media posts 
• Senior independence infographic

August - Back to School Eye Health

• Back-to-school template press release 
• Back-to-school newsletter article
• Back-to-school sample social media posts 

Additional Articles

• Back-to-School Fun: Free Teacher Workbooks
• Did You Know?: Learning disabilities are not caused by eye problems
• Did You Know?: Use of Eye Drops to Treat Strabismus in Kids 
• Eye Health Tips for Students 
• Medical Myth Exposed: Children outgrow crossed or misaligned eyes 
• Vision Problems are Common in Children with Hearing Loss 

September - Healthy Aging

• Template press release 
• Newsletter article 
• Social media posts 

October - Halloween Eye Safety

• Template press release 
• Newsletter article 
• Social media posts 
• Decorative contact lens safety poster (PDF 344K)

Additional Articles

• When It Comes to Your Eyes, Make It Home, Safe Home 
• Want Scary Eyes for Halloween? What You Need to Know About Decorative Contacts 

November - Diabetic Eye Disease Awareness

• Template press release
• Newsletter article 
• Social media posts
• Animated video, "Eye Exams: Detecting the Signs We Can't See"
• Posters
• Diabetic Eye Disease poster - English (PDF 3.5MB)
• Diabetic Eye Disease poster - Spanish (PDF 3.5MB)

Additional Articles

• How Diabetes Affects Your Eyes (DOC 54K)

December - Safe Toys and Celebrations

• Template press release
• Newsletter article
• Social media posts 

Additional Articles

• Careful of those Flying Champagne Corks 
• EyeCare America's "Give the Gift of Sight"