Each month, the American Academy of Ophthalmology focuses its national public education and eye health awareness efforts on one or more topics. See the Academy's calendar of monthly eye health observances. It also encourages ophthalmic societies and other health care providers to support these eye health observance campaigns on a local basis.
To help with this, the Academy has prepared customizable template communication materials that can be used by societies and other health care providers to spread awareness of these topics in their local area. The template materials include press releases, newsletters or blog articles, social media posts and more. If you have any questions about using these materials, please feel free to contact the Academy's public relations team at media@aao.org.
Get more ideas for promoting your society with social media in our Twitter Tip Sheet.
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