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    University of Iowa
    Comprehensive Ophthalmology

    John Pinto is the country's most-published author on the subject of ophthalmic practice management. This seminar is a recap of what clients-turned-mentors have taught John over 40 years, including the 3 phases in every ophthalmic career. Learn how marketing can be used as an adjunct to patient care, how to balance control and trust with your supporting professionals, and how to address the challenge of long-term planning.

    This Business Management Seminar Series is posted with permission of John Pinto who reserves all rights to these works, and as a courtesy of the University of Iowa. The series originates from the University of Iowa's EyeRounds.org website.