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About the Blog

Practice Management Blog

Help and advice on running a successful practice, from the experts at the American Academy of Ophthalmic Executives. Articles featured in the AAOE's Practice Management Express email newsletter.

Practice Management Advice
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1-20 of 23 results

Growing Traffic, Avoiding Lawsuits With the Web Design Trifecta

JAN 21, 2020 By William B Rabourn in Practice Operations, Marketing

New compliance issues related to Americans with Disabilities Act (ADA) web accessibility standards have resulted in a broadening of the definition of good web design and increased the urgency for ophthalmic businesses to optimize theirs.

Comments 0

Views 189

Taking Advantage of Digital Real Estate to Grow Your Brand

DEC 19, 2019 By William B Rabourn in Practice Operations, Marketing

When building brand awareness, establishing a digital presence for your ophthalmic business is nearly as important as building a physical office. Bill Rabourn shares tips on how to successfully develop your brand.

Comments 0

Views 142

Creating a Culture of Change in Your Practice: Making Key Changes & Wins in Our Practice

SEP 12, 2018 By Rhonda Buckholtz, CPC in Marketing, Referrals, Patient Satisfaction

Part 3 of a three-part series about creating a culture of change in your practice, Rhonda Buckholtz, chief compliance officer at Century Vision Global, LLC., discusses the final phase in practice change—looking for key changes and wins.

Comments 0

Views 369

Stories from the Field: An Interview with Heather Modjesky

AUG 27, 2018 By Heather Modjesky, COE in Patient Satisfaction, Marketing, Referrals

In AAOE's first "Stories from the Field" interview, Heather Modjesky, COE, administrator for Conestoga Eye PC in Lancaster, Pa. discusses her most memorable ophthalmic practice experience and what she would choose for a superpower.

Comments 0

Views 199

Creating a Culture of Change in Your Practice: Creating Productive Tension

JUL 26, 2018 By Rhonda Buckholtz, CPC in Patient Satisfaction, Marketing, Referrals

In Part 2 of a three-part series about creating a culture of change in your practice, Rhonda Buckholtz, chief compliance officer at Century Vision Global, LLC., discusses why creating tension means empowering our employees to speak up when things aren’t working.

Comments 0

Views 190

The 3 Most Common Online Negative Reviews and How to Avoid Them

MAY 07, 2018 By Jill Maher, COE, MA in Marketing, Referrals, Patient Satisfaction

The top three patient complaints in ophthalmology practices are: (1) wait time; (2) customer service (either process-related or personal skills); and (3) patients feeling they did not receive a thorough examination. Focusing your attention to these complaints can help you av…

Comments 0

Views 618

Best of E-Talk: Creating Practice Brochures

JUL 08, 2016 in Best of E-Talk, Marketing

Question: Is it common for practices to produce a brochure that includes information such as a mission statement, office hours, patient rights and financial policies?

Comments 0

Views 180

Developing Social Media Strategies and Policies

FEB 24, 2016 in Staff Management, AAOE Program Highlights, Marketing

More than a billion people around the world use social media daily. It is imperative that providers and business managers learn how to manage and use this communication channel, particularly as it relates to them as employers, health-care providers and business owners.

Comments 0

Views 184

Don't Get Left Behind: Embracing Social Media for the Ophthalmology Practice

JAN 19, 2016 in Marketing, AAOE Program Highlights

If you're overwhelmed by the complexities of applying social media to your practice, you are not alone. Facebook, Twitter, YouTube, and other social media outlets are a part of daily life now. If not managed correctly, they can also create a digital crisis in your communicat…

Comments 0

Views 145

It’s A No-Brainer: Sending Staff to AAO 2015 Is an Investment in Your Future

AUG 04, 2015 in Marketing

What makes attending this year’s annual meeting worth the investment of your time and money? Why should your practice send staff to Las Vegas this November? The reason is simple: AAO 2015 is the single most cost-effective investment you can make in your practice. Not only wi…

Comments 0

Views 133

Your Brand Means Something — 3 Ways to Make Your Practice Stand Out

JUL 13, 2015 in Marketing

Your patients have a choice. Given the opportunity, you could be the answer to their prayers — but right now, they might see your practice as just another option. What will make patients want to choose you? Here are three steps for propelling your brand forward.

Comments 0

Views 488

Becoming the Practice of Choice for Patients

JUL 08, 2015 in Webinar-Webcast, Marketing

How does your practice stand out among a sea of providers to become patients' practice of choice? Learn how to increase patient loyalty and practice profitability in this free recorded webinar on practice branding.

Comments 0

Views 665

Best Practices for Monitoring and Responding to Online Patient Reviews

MAR 11, 2015 By Bernard Hsu, Senior Director Business Development, Reputation.com in Marketing

Online reviews are becoming increasingly popular in the health care sector, and growing numbers of patients rely on this feedback to select providers. Knowledge of best practices for managing online patient feedback in the health care sector is critical. Reputation.com provi…

Comments 0

Views 224

Managing Your Online Reputation

OCT 20, 2014 in AAOE Program Highlights, Marketing

During this course capture from the AAOE Program of AAO 2014, Bonnie Callahan Parker will help participants understand the benefits and pitfalls of social media marketing; show them know how to monitor and manage their online reputation, and understand how to respond to comp…

Comments 0

Views 54

Seven Key Differences Between Thriving Practices ... and Average Practices AAO 2014 Course

OCT 20, 2014 in Marketing, AAOE Program Highlights

Today’s medical-economic climate makes practicing increasingly more difficult, yet some entities manage to thrive. They increase reimbursement while generating more free time and peace of mind for the people that run them. The objective of this recorded course, taught by pra…

Comments 0

Views 87

Social Media Liability in Your Office

OCT 20, 2014 in Marketing, AAOE Program Highlights

More than a billion people around the world use social media daily. It is imperative that providers and business managers learn how to manage and utilize this communication channel, particularly as it relates to them as employers, health-care providers, and business owners.…

Comments 0

Views 37

Using Technology to Improve Your Practice Flow and Efficiency

MAR 01, 2013 By Larry R. Brooks and Tim Griffin in Marketing

The use of technology in ophthalmology practices is widespread when it comes to the medical side of the practice. But in other areas of your practices, technology lags behind.

Comments 0

Views 136

Protect Your Online Reputation and Grow Your Patient Base

SEP 01, 2012 By Polly Wood in Marketing

Online reviews have a major impact on your business, and that frightens a lot of practice owners. But online reviews cut both ways: they can drive patients away, or they can serve as a powerful and free advertising tool.

Comments 0

Views 18

Importance of Effective Web Site Design and Online Marketing Strategies

JUL 01, 2012 By David E. Swink in Marketing

Providing quality medical care is paramount to a practice’s success, but informing current and potential patients and colleagues of your practice’s offerings is equally vital. Every medical practice should have an effective Web strategy for site development and maintenance,…

Comments 0

Views 64

10 Tips to Grow Your Practice

MAR 01, 2009 By Keith C Borglum in Marketing

Administrators and managing physicians often view marketing solely as advertising to attract new patients. Marketing is stereotyped as newspaper ads, billboards and direct mail campaigns, with LASIK surgery advertising currently being the most obvious. Marketing, in fact, is…

Comments 0

Views 425

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1-20 of 23 results

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