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About the Blog

Practice Management Blog

Help and advice on running a successful practice, from the experts at the American Academy of Ophthalmic Executives. Articles featured in the AAOE's Practice Management Express email newsletter.

Practice Management Advice
1-17 of 17 results

Best of E-Talk: Creating Practice Brochures

JUL 08, 2016 in Best of E-Talk, Marketing

Question: Is it common for practices to produce a brochure that includes information such as a mission statement, office hours, patient rights and financial policies?

Comments 0

Views 163

Developing Social Media Strategies and Policies

FEB 24, 2016 in Staff Management, AAOE Program Highlights, Marketing

More than a billion people around the world use social media daily. It is imperative that providers and business managers learn how to manage and use this communication channel, particularly as it relates to them as employers, health-care providers and business owners.

Comments 0

Views 127

Don't Get Left Behind: Embracing Social Media for the Ophthalmology Practice

JAN 19, 2016 in Marketing, AAOE Program Highlights

If you're overwhelmed by the complexities of applying social media to your practice, you are not alone. Facebook, Twitter, YouTube, and other social media outlets are a part of daily life now. If not managed correctly, they can also create a digital crisis in your communicat…

Comments 0

Views 91

It’s A No-Brainer: Sending Staff to AAO 2015 Is an Investment in Your Future

AUG 04, 2015 in Marketing

What makes attending this year’s annual meeting worth the investment of your time and money? Why should your practice send staff to Las Vegas this November? The reason is simple: AAO 2015 is the single most cost-effective investment you can make in your practice. Not only wi…

Comments 0

Views 127

Your Brand Means Something — 3 Ways to Make Your Practice Stand Out

JUL 13, 2015 in Marketing

Your patients have a choice. Given the opportunity, you could be the answer to their prayers — but right now, they might see your practice as just another option. What will make patients want to choose you? Here are three steps for propelling your brand forward.

Comments 0

Views 450

Becoming the Practice of Choice for Patients

JUL 08, 2015 in Webinar-Webcast, Marketing

How does your practice stand out among a sea of providers to become patients' practice of choice? Learn how to increase patient loyalty and practice profitability in this free recorded webinar on practice branding.

Comments 0

Views 575

Best Practices for Monitoring and Responding to Online Patient Reviews

MAR 11, 2015 By Bernard Hsu, Senior Director Business Development, Reputation.com in Marketing

Online reviews are becoming increasingly popular in the health care sector, and growing numbers of patients rely on this feedback to select providers. Knowledge of best practices for managing online patient feedback in the health care sector is critical. Reputation.com provi…

Comments 0

Views 200

Managing Your Online Reputation

OCT 20, 2014 in AAOE Program Highlights, Marketing

During this course capture from the AAOE Program of AAO 2014, Bonnie Callahan Parker will help participants understand the benefits and pitfalls of social media marketing; show them know how to monitor and manage their online reputation, and understand how to respond to comp…

Comments 0

Views 47

Seven Key Differences Between Thriving Practices ... and Average Practices AAO 2014 Course

OCT 20, 2014 in Marketing, AAOE Program Highlights

Today’s medical-economic climate makes practicing increasingly more difficult, yet some entities manage to thrive. They increase reimbursement while generating more free time and peace of mind for the people that run them. The objective of this recorded course, taught by pra…

Comments 0

Views 80

Social Media Liability in Your Office

OCT 20, 2014 in Marketing, AAOE Program Highlights

More than a billion people around the world use social media daily. It is imperative that providers and business managers learn how to manage and utilize this communication channel, particularly as it relates to them as employers, health-care providers, and business owners.…

Comments 0

Views 33

Using Technology to Improve Your Practice Flow and Efficiency

MAR 01, 2013 By Larry R. Brooks and Tim Griffin in Marketing

The use of technology in ophthalmology practices is widespread when it comes to the medical side of the practice. But in other areas of your practices, technology lags behind.

Comments 0

Views 116

Protect Your Online Reputation and Grow Your Patient Base

SEP 01, 2012 By Polly Wood in Marketing

Online reviews have a major impact on your business, and that frightens a lot of practice owners. But online reviews cut both ways: they can drive patients away, or they can serve as a powerful and free advertising tool.

Comments 0

Views 12

Importance of Effective Web Site Design and Online Marketing Strategies

JUL 01, 2012 By David E. Swink in Marketing

Providing quality medical care is paramount to a practice’s success, but informing current and potential patients and colleagues of your practice’s offerings is equally vital. Every medical practice should have an effective Web strategy for site development and maintenance,…

Comments 0

Views 56

10 Tips to Grow Your Practice

MAR 01, 2009 By Keith Borglum in Marketing

Administrators and managing physicians often view marketing solely as advertising to attract new patients. Marketing is stereotyped as newspaper ads, billboards and direct mail campaigns, with LASIK surgery advertising currently being the most obvious. Marketing, in fact, is…

Comments 0

Views 331

Maximizing Patient Referrals

JAN 01, 2008 By Debi Dilling in Marketing

Patient referrals should be considered an important part of your internal marketing plan. As such, a percentage of time and dollars need to be allocated accordingly.

Comments 0

Views 48

Branding on a Budget

APR 01, 2007 By Keith Ducoffe in Marketing

Companies, large and small, are paying top dollar to create and promote their brand(s). The costs associated with this formal branding process can be significant. However, it is not an all-or-nothing situation. You possess numerous tools to help develop your own brand.

Comments 0

Views 83

Using the Local Media to Promote Your Practice

JUL 01, 2006 By Tony Taglavore in Marketing

Unless you are in a very, very small town, your eye clinic is likely not the only option for patients in need of care. That means people have a choice, and in our competitive world, you have to do what you can to make sure your clinic is their preferred choice. One way of es…

Comments 0

Views 22

1-17 of 17 results

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