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Practice Management Advice
As ophthalmic practices continue to face decreasing profit margins, the Academy continues to offer lean principles that can make a dramatic difference in your practice. Focusing on small, incremental changes can produce immediate results. AAOE will provide 52 Weeks of Lean tips in 2023 to help you improve efficiency and maximize profitability.
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Strengthening Relationships Will Grow Your Practice

FEB 17, 2023 in Managing Your Practice, Marketing, Patient Satisfaction, Referrals

Patient loyalty and referrals are a critical component of building a successful ophthalmic practice. Here are some tips for growing your small practice.

Comments 0

Views 77

Viewpoint: 3 Strategies for Proactive Patient Service

NOV 22, 2022 By Jim Flynn in Marketing, Patient Satisfaction, Managing Your Practice, Viewpoint

For many practices, a handful of negative reviews can seemingly come out of nowhere. Word spreads so quickly online that many practice leaders get caught flat-footed, responding to negative sentiment long after the damage has been done. Here’s how you can implement a proacti…

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Views 87

Viewpoint: 6 Tips to Make Your Website Easy to Find

SEP 09, 2022 By Jim Flynn in Marketing, Managing Your Practice, Viewpoint, Patient Satisfaction, Practice Ownership

The data is clear: Most patients searching for a health care provider start their journey with extensive research on Google or another search engine. Here are some best search engine optimization (SEO) practices to make sure your website is found and more enjoyable for patie…

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Views 114

Viewpoint: 5 Surprising Ways Technology Improves Patient Experience

MAY 16, 2022 By Megan Odell, MHHR in Viewpoint, Practice Operations, Managing Your Practice, Patient Satisfaction, Practice Ownership, Marketing

Despite the negative stigma of technology in health care, there are ways that it can actually improve patient care. Here are five technology considerations for your ophthalmic practice that your patients will welcome.

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Views 232

Viewpoint: 4 Strategies to Differentiate and Grow Your Practice

MAY 10, 2022 By Jim Flynn in Managing Your Practice, Strategic Planning, Viewpoint, Marketing, Patient Satisfaction, Practice Ownership

Establishing yourself as an expert is one of the most successful marketing strategies for making your business stand out in a crowd. The most effective way that physicians can position their expertise to prospective patients, referring physicians and others is by developing…

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Views 214

Viewpoint: Discover Your Distinction — 3 Reasons to Put Practice Brand Strategy First

FEB 23, 2022 By Jim Flynn in Patient Satisfaction, Managing Your Practice, Practice Ownership, Marketing, Viewpoint, Strategic Planning

Your brand distinction will help you build a marketing and patient engagement process that will fill your patient pipeline and keep your doctors busy doing what they do best.

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Views 177

E-Talk Pearls: Responding to Negative Online Patient Reviews

JUL 15, 2020 in Marketing, Best of E-Talk, Patient Satisfaction

E-Talk is a free member benefit that provides a daily forum for crowd-sourced practice management advice. This week Elise Levine, MAG, Director of Business Development at Eye Med Management Solutions, shared a pearl on how to address the unfortunate scenario faced by many pr…

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Views 198

Growing Traffic, Avoiding Lawsuits With the Web Design Trifecta

JAN 21, 2020 By William B Rabourn in Practice Operations, Marketing

New compliance issues related to Americans with Disabilities Act (ADA) web accessibility standards have resulted in a broadening of the definition of good web design and increased the urgency for ophthalmic businesses to optimize theirs.

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Views 240

Taking Advantage of Digital Real Estate to Grow Your Brand

DEC 19, 2019 By William B Rabourn in Practice Operations, Marketing

When building brand awareness, establishing a digital presence for your ophthalmic business is nearly as important as building a physical office. Bill Rabourn shares tips on how to successfully develop your brand.

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Views 162

Creating a Culture of Change in Your Practice: Making Key Changes & Wins in Our Practice

SEP 12, 2018 By Rhonda Buckholtz, CPC in Marketing, Referrals, Patient Satisfaction

Part 3 of a three-part series about creating a culture of change in your practice, Rhonda Buckholtz, chief compliance officer at Century Vision Global, LLC., discusses the final phase in practice change—looking for key changes and wins.

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Views 400

Stories from the Field: An Interview with Heather Modjesky

AUG 27, 2018 By Heather Modjesky, COE in Patient Satisfaction, Marketing, Referrals

In AAOE's first "Stories from the Field" interview, Heather Modjesky, COE, administrator for Conestoga Eye PC in Lancaster, Pa. discusses her most memorable ophthalmic practice experience and what she would choose for a superpower.

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Views 207

Creating a Culture of Change in Your Practice: Creating Productive Tension

JUL 26, 2018 By Rhonda Buckholtz, CPC in Patient Satisfaction, Marketing, Referrals

In Part 2 of a three-part series about creating a culture of change in your practice, Rhonda Buckholtz, chief compliance officer at Century Vision Global, LLC., discusses why creating tension means empowering our employees to speak up when things aren’t working.

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Views 210

The 3 Most Common Online Negative Reviews and How to Avoid Them

MAY 07, 2018 By Jill Maher, COE, MA in Marketing, Referrals, Patient Satisfaction

The top three patient complaints in ophthalmology practices are: (1) wait time; (2) customer service (either process-related or personal skills); and (3) patients feeling they did not receive a thorough examination. Focusing your attention to these complaints can help you av…

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Views 813

Best of E-Talk: Creating Practice Brochures

JUL 08, 2016 in Best of E-Talk, Marketing

Question: Is it common for practices to produce a brochure that includes information such as a mission statement, office hours, patient rights and financial policies?

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Views 200

Developing Social Media Strategies and Policies

FEB 24, 2016 in Staff Management, AAOE Program Highlights, Marketing

More than a billion people around the world use social media daily. It is imperative that providers and business managers learn how to manage and use this communication channel, particularly as it relates to them as employers, health-care providers and business owners.

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Views 226

Don't Get Left Behind: Embracing Social Media for the Ophthalmology Practice

JAN 19, 2016 in Marketing, AAOE Program Highlights

If you're overwhelmed by the complexities of applying social media to your practice, you are not alone. Facebook, Twitter, YouTube, and other social media outlets are a part of daily life now. If not managed correctly, they can also create a digital crisis in your communicat…

Comments 0

Views 191

It’s A No-Brainer: Sending Staff to AAO 2015 Is an Investment in Your Future

AUG 04, 2015 in Marketing

What makes attending this year’s annual meeting worth the investment of your time and money? Why should your practice send staff to Las Vegas this November? The reason is simple: AAO 2015 is the single most cost-effective investment you can make in your practice. Not only wi…

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Views 136

Your Brand Means Something — 3 Ways to Make Your Practice Stand Out

JUL 13, 2015 in Marketing

Your patients have a choice. Given the opportunity, you could be the answer to their prayers — but right now, they might see your practice as just another option. What will make patients want to choose you? Here are three steps for propelling your brand forward.

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Views 511

Becoming the Practice of Choice for Patients

JUL 08, 2015 in Webinar-Webcast, Marketing

How does your practice stand out among a sea of providers to become patients' practice of choice? Learn how to increase patient loyalty and practice profitability in this free recorded webinar on practice branding.

Comments 0

Views 684

Best Practices for Monitoring and Responding to Online Patient Reviews

MAR 11, 2015 By Bernard Hsu, Senior Director Business Development, Reputation.com in Marketing

Online reviews are becoming increasingly popular in the health care sector, and growing numbers of patients rely on this feedback to select providers. Knowledge of best practices for managing online patient feedback in the health care sector is critical. Reputation.com provi…

Comments 0

Views 235

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